Senior Specialist, SEO

Moxie•New York, NY

19d•$106,250 - $143,750•Remote

About The Position

At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we've grown from an idea to a global, remote-first team now supporting 700+ practices nationwide. Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs, at every stage of their journey. We're looking for a Senior Specialist, SEO to own SEO as a strategic service line for hundreds of independent med spa practices — setting the strategy, raising and standardizing execution quality across our full book of practices, building the systems and reporting that let that quality scale without proportional headcount growth and leading a team of 2 SEO specialists who execute the day-to-day work across the practice book. You'll also be stepping into ground-floor ownership of how Moxie responds to the shift toward AI-driven search (GEO/AEO), defining our approach before most companies have figured theirs out. SEO is one of Moxie's highest-leverage, lowest-cost-per-lead channels, but today it's delivered as a checklist of tactics, GBP hygiene, citations, on-page fixes, across our Enterprise, Gold, Silver, and Growth tiers, without a single owner. You'll be that owner. You'll sit within Marketing Services alongside paid media and website, report to our Marketing Services Lead, and partner closely with Provider Success, Product, Data, RevOps, and Sales. Getting this right compounds organic growth for practices at a fraction of paid-media cost, strengthens our Enterprise offering, and protects practices from local-search and AI-search shifts that could otherwise erode their visibility overnight. This role is US-based and remote.

Requirements

5+ years of hands-on SEO, ideally managing SEO across many small or local businesses simultaneously — at an agency or in-house at a multi-location brand — not just one brand.
Depth across all four pillars: technical SEO (site speed, schema/structured data, crawlability), on-page/content SEO, local SEO (GBP, citations, Map Pack), and emerging GEO/AEO.
Fluency with the standard stack: GA4, Google Search Console, SEMrush or Ahrefs, Screaming Frog, and a local-SEO/citation platform such as BrightLocal, Whitespark, or Yext.
A systems thinker, not just a practitioner. Energized by standardizing and scaling high-quality execution, reporting, and communication across hundreds of practices rather than hand-crafting one strategy at a time.
1-3+ years managing or mentoring junior team members, ideally in a marketing or SEO context.
Comfort owning a service line end to end: setting strategy, defining SLAs and QA, and reporting impact in business terms — leads and revenue — not just rankings and traffic.

Nice To Haves

Local-service, multi-location, or franchise SEO experience, given the parallels to Moxie's hundreds-of-practices model.

Responsibilities

Own SEO as a strategic service line for hundreds of independent med spa practices.
Set the strategy for SEO.
Raise and standardize execution quality across the full book of practices.
Build systems and reporting to scale SEO quality without proportional headcount growth.
Lead a team of 2 SEO specialists.
Define Moxie's approach to AI-driven search (GEO/AEO).
Turn SEO from ad hoc tactics into a standardized, repeatable system.
Design the SEO playbook/SOP with SLAs, QA checkpoints, and a reporting cadence.
Own the recurring SEO motion (GBP management, citations, on-page and technical audits, reporting) as a system that runs consistently across the full book of practices.
Measurably improve a core SEO metric — keyword ranking movement, Map Pack visibility, organic lead volume — across a defined cohort of practices.
Show defensible before/after growth in organic-channel contribution to lead volume and revenue across the practice book.
Define a local SEO tool stack (rank tracking, citation management, reporting automation) in partnership with RevOps and Product.
Get reporting and optimization running on a largely self-serve system — dashboards, automated alerts, standardized playbooks — that requires minimal manual, per-practice effort from the rest of Marketing Services.
Test and document our approach to GEO/AEO visibility (AI Overviews, ChatGPT, Perplexity, Gemini).
Set a 12-month roadmap for how the SEO service evolves across local, technical, content, and AI-search components.
Become the recognized internal subject matter expert.
Mentor others.
Inform sales conversations.
Support Enterprise SEO asks and the Marketing Audit & Action Plan (MAAP).
Shape the SEO piece of the Enterprise offering.