Senior Specialist, Search

Known•New York, NY

7d•$80,000 - $90,000

About The Position

The Media Science team is expanding, and we are seeking a Senior Specialist for the Paid Search team. This role is responsible for creating, maintaining, and optimizing search ad campaigns using analytics, automation, and internal tools. The position requires experience in executing and reporting on paid search campaigns, with the ability to work independently. Senior Specialists are expected to possess strong critical thinking skills, curiosity, and a drive to improve campaign setup for client ROI. Excellent time and project management skills are also crucial. This role offers a unique opportunity to work directly with clients, attend meetings, and present recommendations and results with support from senior team members. Responsibilities include contributing significantly to deliverables and regular campaign optimizations.

Requirements

2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads.
2+ years professional experience in analytics, advertising, ad tech, or media.
Understanding of the fundamentals of paid search advertising.
Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads.
High proficiency with Excel.
Strong math and statistics foundational knowledge.
Proven ability to work independently and efficiently.
Attention to detail.
Time management.
Excellent verbal and written communication.
Aptitude for deeply interpreting data/analytics.

Nice To Haves

Experience managing $1M+ budget independently.
Technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results.
Experience presenting work to internal teams and clients and the desire to develop this area.
Prior agency experience is a plus.
Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work.
A desire to work on challenging problems that require flexibility in approach.
Ability to think strategically, analytically, and proactively about diverse business problems.
Collaborative attitude.
Self-motivated and exhibits initiative.
Willing & able to learn quickly.
Abundant intellectual curiosity and integrity.

Responsibilities

Leading all aspects of search campaign launches, including setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), and Apple Search Ads.
Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns.
Assisting in the campaign planning process with recommendations on campaign approaches, audience targeting, and measurement.
Independently building and presenting campaign-related analyses and performance results, including general reporting, audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
Driving and implementing optimizations and new campaign strategies, such as new bid approaches, ad copy A/B tests, and audience testing to improve performance.
Ideating on new analytical methodologies for optimizing campaigns.
Validating data analyses by reviewing and performing audits of data in reporting or creating new analyses to better serve clients or improve efficiency.
Managing media finance and billing for paid search campaigns.