Senior Specialist, Public Relations
About The Position
The Senior Public Relations Specialist plays a key role in executing TruGreen’s public relations strategy, with a focus on driving consistent, credible, and visible storytelling across earned and owned channels. This role reports to the PR Manager and supports both Corporate and Brand Public Relations efforts, including integrated campaigns that strengthen awareness, credibility, and engagement across key audiences. A core focus of this role is supporting TruGreen’s News Engine by working closely with our PR agency and the agronomy team to translate scientific expertise into compelling content that earns placement in key publications and builds brand authority. In addition, this role partners across the business and with the agency to elevate executive visibility, strengthen brand reputation, and proactively address emerging challenges, particularly as AI-driven search and content platforms increasingly shape public perception.
Requirements
- Bachelor’s Degree in Communications, Public Relations, Marketing, or related field
- 3+ years of experience in public relations, media relations, or communications
- Experience with earned media strategy, content placement, and thought leadership development
- Experience working with technical or subject matter experts (agronomy or science-based communication experience is a plus)
- Strong writing and storytelling skills, with the ability to translate technical concepts into clear, engaging content
- Consistently represents the company with professionalism, credibility, and appropriate discretion in all settings
- Capable of stepping in and working after hours when necessary
- Proven ability to secure media placements and manage editorial relationships
- Understanding of SEO, AI search trends, and digital reputation management
- Ability to manage multiple priorities and execute in a fast-paced environment
- Strong collaboration and relationship-building skills
- High attention to detail and commitment to quality
- Proficiency in Microsoft Office and familiarity with media monitoring tools
- Ability to speak, read and write fluently in English is required.
- You MUST BE physically located in the United States while performing this job.
Nice To Haves
- agronomy or science-based communication experience is a plus
Responsibilities
- Working with our agency, serve as a day-to-day driver of TruGreen’s News Engine PR efforts by ensuring consistent, high-quality execution of messaging across channels
- Partner closely with the agronomy team to develop science-backed content and secure placements in industry, consumer, and trade publications as part of our News Engine strategy
- Identify and execute opportunities for article placement, bylines, and media coverage that position TruGreen as the authority in lawn care and agronomic expertise
- Support executive visibility efforts through strategic media placements and written content to enhance TruGreen’s reputation
- Proactively monitor and respond to AI-driven search trends and narratives, ensuring accurate, positive representation of TruGreen across emerging platforms
- Post PR coverage internally and externally on TruGreen platforms.
- Track media coverage, sentiment, and share of voice, identifying opportunities to strengthen positioning and address risks
- Assist in the development and distribution of press materials, including press releases, talking points, and media briefs
- Support the PR Manager in executing Brand PR initiatives and integrated campaigns, ensuring alignment with overall marketing and business objectives
- Assist in building and maintaining relationships with key media contacts, journalists, and industry influencers
- Monitor competitive activity and industry trends to identify proactive PR opportunities and potential reputational risks
- Partner cross-functionally with Marketing, Customer Experience, Legal, and Operations to ensure alignment and consistency in messaging
- Support crisis and issues management efforts, including rapid response and proactive reputation protection
Benefits
- Medical/Dental/Vision insurance
- Company-matching 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
