Senior Specialist, Paid Media Strategy
About The Position
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). Job Summary: Vail Resorts is seeking an experienced Senior Paid Media Specialist to join our Omni - Channel Marketing team in Broomfield, Colorado. This role is critical to developing and executing paid media strategies that drive results across both Brand and Performanc e campaigns, supporting multiple lines of business. The Senior Paid Media Specialist will lead end - to - end paid media planning and execution across a diverse mix of channels, including display, native, video, social, OOH, and emerging platforms. This role requires a data - driven mindset, strong analytical ski lls, and close cross - functional collaboration to optimize performance, increase brand awareness, and drive customer acquisition.
Requirements
- Strong understanding of the programmatic , social and search media landscape s
- BA or equivalent with emphasis on coursework in marketing, advertising, or paid media a plus
- 2 - 4 years of Paid Media experience, p roven experience managing multi - channel digital advertising campaigns with significant budgets.
- Ability to easily transition from high level strategic thinking to creative and detailed execution.
- Ability to manage multiple projects in a fast - paced, deadline - driven environment.
- A self - motivated drive to learn & strong openness to feedback.
- Organizational prowess to track a high volume of deliverables and priorities.
- Ability to analyze raw data and formulate insights to tell a meaningful story to stakeholders
- Excellent interpersonal and relationship management skills
- Strong verbal, written communication and presenting skills.
- Outstanding attention to detail and demonstrated critical thinking ability.
- Proficiency in Microsoft Excel and PowerPoint
Nice To Haves
- Hands on experience in the following tools a plus: Tableau, Smartly, Meta, The Trade Desk , Innovid, Google Ads, Jira
Responsibilities
- Partner with agencies and internal stakeholders to develop paid media strategies aligned with business objectives and performance goals
- Support budget allocation, media mix optimization, and KPI planning to drive growth
- Collaborate with Activation teams to monitor performance, deliver reporting, and identify optimization opportunities across Brand and Performance campaigns
- Build and manage stakeholder relationships, providing clear communication on media plans, performance, and recommendations
- Identify and execute testing initiatives (e.g., brand lift, incrementality, creative testing) to generate actionable insights
- Partner with Audience and Stakeholder teams to develop full - funnel targeting strategies
- Stay current on platform capabilities, industry trends, attribution approaches, and best practices across paid media channels
- Proactively recommend improvements to campaign setup, measurement, and go - to - market processes
- Build strong cross - functional partnerships across Business teams, Creative, Analytics, Communications, Marketing Operations, and external agencies
Benefits
- Ski/Mountain Perks!
- Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
