Senior Paid Media Specialist

Insight • Chandler, AZ

4d

About The Position

The Senior Paid Media Specialist is a strategic, hands‑on marketer responsible for leading the planning, execution, optimization, and performance analysis of complex, multi‑channel paid media campaigns. This role partners closely with cross‑functional stakeholders to drive measurable impact, scale high‑performing programs, and continuously improve return on investment across paid channels. This position plays a critical role in shaping paid media strategy, mentoring junior teammates, and influencing budget and channel decisions in a B2B environment.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of hands‑on experience managing and optimizing paid media campaigns.
• Deep understanding of paid advertising channels, tactics, and performance measurement.
• Strong analytical skills with the ability to connect performance data to business outcomes.
• Proven experience working in a B2B marketing environment.
• Ability to manage complex campaigns with multiple stakeholders and priorities.
• Excellent communication, collaboration, and organizational skills.

Nice To Haves

• Experience leading or mentoring junior marketers.
• Advanced experience with A/B testing, audience segmentation, and funnel optimization.
• Familiarity with marketing automation, CRM platforms, and attribution models.
• Experience working with external agencies or vendor partners.

Responsibilities

• Lead the strategy, execution, and optimization of multi‑channel paid media campaigns across search, social, display, and programmatic platforms.
• Develop comprehensive, data‑driven paid media plans aligned to business, sales, and marketing objectives.
• Serve as a subject matter expert on paid media platforms, trends, and best practices within a B2B technology environment.
• Own campaign performance analysis, translating data into insights, recommendations, and optimization strategies.
• Drive continuous improvement through audience targeting, creative testing, bid strategy refinement, and budget reallocation.
• Identify and recommend new growth opportunities, emerging platforms, and incremental budget investments
• Partner cross‑functionally with marketing, sales, partners, and agencies to ensure integrated campaign execution.
• Manage and forecast paid media budgets, pacing, and performance against KPIs.
• Oversee advertising invoicing and collaborate with finance teams to ensure budget accuracy and compliance.
• Provide guidance, feedback, and informal mentorship to junior paid media team members.
• Ensure campaigns are delivered on time, on budget, and in alignment with strategic priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees