Senior Specialist, Email Marketing Operations

SHRM•Alexandria, VA

2d•Remote

About The Position

The Senior Specialist, Email Marketing Operations supports the execution of client marketing campaigns within Advertising Operations, with primary responsibility for eBlast development, audience segmentation, deployment, quality assurance, and performance reporting. The role applies advanced marketing automation expertise to ensure campaigns are delivered accurately, on time, and in accordance with contractual commitments, SHRM standards, and applicable legal requirements, serving as a day-to-day point of contact for assigned partners and ensuring seamless execution of partnership initiatives.

Requirements

Bachelor’s degree preferred or relevant equivalent experience in lieu of degree.
Five (5) or more years of experience in marketing automation, digital marketing, and email operations.
Experience supporting sales or partnership activities within HR-related programs or equivalent professional services.
Demonstrated ability to manage multiple accounts and projects simultaneously while maintaining high attention to detail.
Proficiency in CRM systems (e.g., Marketo), PowerPoint, Excel, and related tools.
Strong research and outreach skills to identify potential prospects and partnership opportunities.
Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
Ability to identify campaign issues, recommends solutions, and escalates matters requiring changes to established processes or standards.
Can resolve complex campaign-execution issues within established guidelines and escalates significant risks, roadblocks, or exceptions.
Exemplary communication skills, both written and oral.
Ability to gain a thorough understanding of SHRM products and services to collaborate closely with internal stakeholders who have delivery responsibility for SHRM offerings and to bundle these offerings in creative ways to meet client requirements.
Strong sense of accountability for achieving results.
Ability to understand and communicate concepts quickly and accurately.
Accomplished skills in developing proposals and client presentations.
Strong attention to detail.
Self-start; Resourcefulness; self-motivated.
Disciplined, agile.
Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Responsibilities

Execute marketing plans for Brand Partnership campaigns, including eBlasts, events, webinar promotions, and executive positioning, in alignment with established strategy, business priorities, and contractual commitments.
Manage audience segmentation, targeting, and deployment for partner campaigns in Marketo, including advanced filters to prevent audience fatigue and maintain high engagement rates.
Serve as the day-to-day campaign execution contact, coordinating with Advertising, Sales, Product, and Events teams to support timely, client-focused delivery.
Ensure all campaigns adhere to legal and industry best practices, including CAN-SPAM compliance.
Craft partner emails in Marketo with attention to SHRM branding, tone, and engagement best practices.
Monitor campaign performance, prepare reports, and recommend enhancements to improve future campaign effectiveness.
Conduct research on client organizations to inform campaign execution and identify insights for Advertising and Sales partners.
Coordinate internally across sales, marketing, and events teams to ensure timely delivery of partnership commitments.
Support achievement of revenue and engagement goals for assigned accounts, tracking against performance benchmarks.
Position SHRM as a trusted advisor and thought leader by incorporating organizational research, workforce insights, and HR trends into client conversations, as appropriate.