Senior Specialist E-Commerce Strategy
About The Position
The eCommerce Sr. Specialist is a key contributor on the cross-functional eCommerce team. The team's purpose is to accelerate NWPB eCommerce growth and share by identifying and executing strategic opportunities with customers across retail and digital commerce channels. The eCommerce Sr. Specialist will support this objective through a deep understanding of the digital landscape, including assortment, pricing, promotional activity, share of search, digital media, and digital shopper marketing. This role will leverage data, analytics, and shopper insights to identify growth opportunities, lead key workstreams, and develop strategies that drive conversion, strengthen brand presence, and enable NWPB to win online.
Requirements
- University Degree (BA/BS) or equivalent experience and minimum 3 years of related work experience
- Strong technical skills and expertise with analytics
- Advanced MS Excel and PowerPoint skills
Nice To Haves
- Category management or business analytics role preferred
- eCommerce experience preferred
- Analytical experience with Circana, Stackline and/or other syndicated data
Responsibilities
- Proactively leverage data and insights to understand the Online category landscape, identify business drivers and provide solution recommendations
- Be a subject matter expert for all Omni data and insight capabilities, knowing how to leverage each to their fullest extent to answer key business questions
- Collaborate with field teams and broader NUSA to ensure Online data and reporting accuracy
- Size eCommerce category opportunities and initiatives to prioritize and roadmap strategy
- Regularly measure and report category share results/gaps and provide recommendations
- Develop process for post-analytics to quantify and prioritize eCommerce strategies
- Focus on continuous improvement in how we assess and understand the digital landscape
- Identify and lead cross-functional workstreams across assortment, pricing, paid media, digital shopper marketing, content, and retail media.
- Regularly partner with Field, Brand, Commercial Development, and Digital Media teams to assess online performance, identify business needs, and surface opportunities to strengthen the eCommerce strategic roadmap.
- Collaborate with field teams on strategic projects, customer presentations, and digital commerce initiatives, enabling NWPB to build credibility and influence as the authority in eCommerce, digital shopper marketing, and omnichannel retail.
- Gather industry eCommerce best practices and benchmark NWPB to other leading CPGs
- Stay connected with NUSA eCommerce counterparts to share learnings
- Stay attune to new capabilities in-market to flag competitive edge opportunities
- Collaborate with Market Analytics to plan and deliver shopper insights projects
Benefits
- performance-based incentives
- 401k with company match
- healthcare coverage
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
