Senior Specialist: Business Development and Marketing (Litigation & Intellectual Property)

Mayer Brown LLP•New York, NY

8d•Hybrid

About The Position

Mayer Brown is an international law firm that represents major corporations, funds, and financial institutions in complex transactions and disputes. The firm prides itself on being a strategic partner with deep commercial instincts and a commitment to delivering excellence. They foster a collegial and collaborative environment where motivated individuals can grow and thrive. This Senior Specialist role is in the Commercial department, located in either the New York or Washington, D.C. office. The position will play a central role in developing and executing business development initiatives for dynamic practice areas like Intellectual Property, Trade Secret Litigation, and High Tech Litigation. The role involves partnering with lawyers and firm leadership to drive client growth, enhance market positioning, and implement strategic plans globally. The Senior Specialist will manage key initiatives, collaborate with the Global Business Development and Marketing team, and contribute to the firm's strategic priorities. This role offers exposure to broader litigation business development efforts, providing visibility across practices and geographies. It is designed for individuals who excel in a fast-paced, intellectually stimulating environment and seek career acceleration.

Requirements

Bachelor’s degree in a related field, marketing, communications, English, or another discipline requiring analytical and advanced writing and research skills.
Six years in a business development, marketing, and/or research-related position in the professional services arena (e.g., law, accounting, or consulting), with a preference for law.
Demonstrated understanding of the intellectual property market.
Proficiency in Microsoft Office products.
Proficiency with scheduling and participating in video conferences in a professional setting.
Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company (e.g., Manzama, Capital IQ, Mergermarket, LexisNexis, Lexology, etc.).
Strong written and oral communication skills, able to communicate effectively, proactively, and professionally with all levels of the Firm and outside vendors.
Excellent interpersonal skills – must have a mature, professional, and personable presentation and demeanor.
Strong organizational skills and ability to manage multiple tasks simultaneously.
Demonstrates good judgment and problem-solving capabilities, a team-first and client-service orientation, and stamina.
Ability to work in an environment with shifting priorities and deadlines and ability to work well under pressure.
Must be a self-starter with a high level of initiative who works independently with the ability to make informed judgments and decisions and to advise internal “clients” on the appropriate/optimal solution to meet their needs.
Ability to work well in a team as well as independently.
Flexibility to work additional hours, as necessary.
Ability to work in a diverse team environment and effectively support the demanding needs of the Firm.
Strong customer service skills, able to anticipate needs and exercise independent judgment.
Strong attention to detail.
Maintains confidentiality and exercises discretion.
Exercises solid strategic thinking and problem-solving skills.
Ability to adopt new technologies and resources to increase productivity and efficiency.

Nice To Haves

Preference for experience in law.
Demonstrated understanding of the intellectual property market.

Responsibilities

Assist and support business development team members and lawyers in executing business plans and client strategies, and tracking implementation and progress.
Communicate successes of assigned groups internally, and share best practices and group activities to ensure coordination across Business Development & Marketing Department groups and offices.
Support thought leadership publications and offerings, including project management and data mining for business development opportunities, ensuring robust internal and external distribution.
Support direct marketing and business development programs, including planning and executing podcasts, videos, seminars, sponsorships, and events. This includes serving as a central resource for logistics, managing communications, and providing on-site support.
Support initiatives related to research, data collection and analysis, directory submissions (e.g., Chambers), matter coding, economic reporting, intranet site development and maintenance, and internal meeting support.
Collect matter data for technology transactions and intellectual property practices globally and manage the matter database for data quality and availability.
Develop and maintain industry survey and directory ranking content and results for assigned products & practices; respond to industry survey requests or directory ranking submissions.
Track global pipeline activities.
Engage in research, analysis, and competitive intelligence gathering for strategic planning, competitive firm positioning, and business development activities for assigned practice(s), and identify speaking opportunities.
Periodically review and consult with lawyers regarding their profiles (bios) and practice descriptions to ensure they are current.
Leverage the Firm’s CRM database (InterAction) for business development purposes, such as pulling activity reports and contact lists for invitations, and maintaining contact lists.
Support the development and tailoring of proposals and presentations to clients and marketing material development by gathering information, drafting language, handling edits, proofreading, and supporting delivery to meet deadlines.
Develop and maintain group-specific marketing content, including group and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts, and biographies.
Provide support for seminars, sponsorships, and other events and initiatives pursued by the firm in the New York office, when relevant.
Manage projects/processes, working independently with limited supervision.
Provide guidance, coaching, and mentorship to junior members of the department.
Ensure processes, best practices, and Firm policies related to graphic design are communicated and understood by stakeholders and colleagues.
Perform other duties as assigned or required to meet Firm goals and objectives.