Senior Specialist: Business Development and Marketing (Litigation & Intellectual Property)

Mayer Brown•New York, NY

6d•Hybrid

About The Position

Mayer Brown is an international law firm that represents major corporations, funds, and financial institutions. They are known for being strategic partners with deep commercial instincts and a commitment to excellence. This role is for a Senior Specialist: Business Development and Marketing to join their Commercial department in New York or Washington, D.C. The position will be central to shaping and executing business development initiatives for dynamic practice areas like Intellectual Property, Trade Secret Litigation, and High Tech Litigation. The Senior Specialist will partner with lawyers and firm leadership to drive client growth, enhance market positioning, and implement strategic plans globally. This role involves owning key initiatives, collaborating with the Global Business Development and Marketing team, and contributing to the firm's strategic priorities. The position offers the opportunity to support broader litigation business development efforts, providing cross-practice and cross-geography visibility. This role is designed for someone who thrives in a fast-paced, intellectually stimulating environment and seeks a challenging, high-impact role that accelerates career growth.

Requirements

Bachelor’s degree in a related field, marketing, communications, English or other discipline that requires analytical and advanced writing and research skills.
Six years in a business development, marketing and/or research-related position in the professional services arena (e.g., law, accounting, or consulting).
Proficiency in Microsoft Office products.
Proficiency with scheduling and participating on video conferences in a professional setting.
Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company (e.g., Manzama, Capital IQ, Mergermarket, LexisNexis, Lexology, etc.).
Strong written and oral communication skills, able to communicate effectively, proactively and in a professional manner with all levels of the Firm and outside vendors.
Excellent interpersonal skills – must have a mature, professional and personable presentation and demeanor.
Strong organizational skills and ability to manage multiple tasks simultaneously.
Demonstrates good judgment and problem-solving capabilities (including determining solutions that are difficult and sometimes complex), a team-first and client-service orientation, and stamina.
Ability to work in an environment with shifting priorities and deadlines and ability to work well under pressure.
Must be a self-starter with a high level of initiative who works independently with the ability to make informed judgments and decisions and to advise internal “clients” on the appropriate/optimal solution to meet their needs.
Ability to work well in a team as well as independently.
Flexibility to work additional hours, as necessary.
Ability to work in a diverse team environment and effectively support the demanding needs of the Firm.
Strong customer service skills, able to anticipate needs and exercise independent judgment (for exempt roles, when applicable).
Strong attention to detail.
Maintains confidentiality and exercises discretion.
Exercises solid strategic thinking and problem-solving skills.
Ability to adopt new technologies and resources to increase productivity and efficiency.
May require occasional lifting of up to 20 lbs.
May require travel to other offices as needed.

Nice To Haves

Demonstrated understanding of the intellectual property market preferred.

Responsibilities

Assist and support business development team members and lawyers in executing on business plans and client strategies, and with tracking implementation and progress against the plans.
Communicate successes of assigned groups internally, as well as best practices and group activities to ensure that best practices are leveraged and that support initiatives are coordinated across Business Development & Marketing Department groups and offices.
Support thought leadership publications and offerings including project management and mining of data for business-development opportunities; ensure robust distribution internally across the Firm’s offices, practices and client teams and other platforms and promotion outside the Firm on LinkedIn and elsewhere.
Support direct marketing and business development programs including planning and executing podcast and video recordings, seminars, sponsorships, and other events pursued by the firm including serve as central resource for logistics (e.g., meeting rooms, telephone and video conferencing needs, event set-up, delivering materials etc.); manage communications including invitations and RSVPs, meeting invites, internal socializing and external communications; leveraging appropriate teams within the Firm to support various tasks including RSVPs, CLE credit, catering, etc.; and attending meetings and events to provide support on-site.
Support initiatives related to research, data collection and analysis, directory submissions (i.e., Chambers), matter coding, economic reporting, intranet site development and maintenance and internal meeting support.
Collect matter data for technology transactions and intellectual property practice globally and manage matter database to ensure data quality and the availability of matter data firm-wide.
Develop and maintain industry survey and directory ranking content and results for assigned products & practices; and respond to industry surveys requests or directory ranking submissions.
Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning, and business development activities for assigned practice(s), and identify speaking opportunities.
Periodically review and consult with lawyers in products & practices regarding their profiles (or bios) and practice descriptions to ensure that they are kept current.
Leverage the Firm’s CRM database (InterAction) for business development purposes (e.g., pulling activity reports, contact lists for invitations; maintaining contact lists; etc.).
Support the development and tailoring of proposals and presentations to clients and marketing material development by gathering relevant information and materials; drafting language, handling edits, proofreading and supporting initiatives through delivery ensuring attorney and client deadlines are met.
Develop and maintain group-specific marketing content, including group and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts and biographies.
When relevant, provide support for seminars, sponsorships, and other events and initiatives pursued by the firm in the New York office.
Manage projects/processes, working independently with limited supervision.
Provide guidance, coaching and mentorship to junior members of the department.
Ensure processes, best practices and Firm policies as they relate to graphic design are communicated and understood by stakeholders and colleagues.
Perform other duties as assigned or required to meet Firm goals and objectives.