Senior Specialist, Art Direction

The Home Depot•Atlanta, GA

About The Position

The Sr. Specialist, Art Direction supports concept development and execution of creative deliverables across all channels. The role involves creating and communicating concepts, implementing promotional and marketing strategies, and developing creative solutions. The specialist works with and guides designers, copywriters, and other production specialists, supports creative leaders, and oversees campaigns. The role translates concepts into visual expression and ensures variables and versions align with media plans and audiences. It also oversees tactical execution against concepts, copy matrices, and unit types, and organizes assets for presentations. The role supports continuous improvement by helping establish art direction standards, sharing best practices and final creative assets, collaborating to ensure consistent execution, and maintaining The Home Depot brand image, tone, and feel. It drives creative excellence and execution by developing industry-leading concepts aligned with business objectives, facilitating production shoot logistics, reviewing work in progress, and collaborating on creative direction. It ensures storylines align with concepts and brand standards, oversees tactical execution and presentation materials, communicates updates to creative leadership and stakeholders, and partners with cross-functional teams. The specialist also provides quality assurance for internal and agency deliverables, ensuring they align with strategy, brand, channel, platform guidelines, and media plans.

Requirements

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Bachelor's degree or equivalent in a field of study related to the job, or the knowledge, skills, and abilities typically acquired through its completion.
At least 3 years of work experience.

Nice To Haves

Previous creative experience in a retail environment or advertising agency.
Experience working on creative teams in an agile work environment.
A portfolio demonstrating strong design, branding, and storytelling abilities, with examples spanning consumer touchpoints such as video, print, digital, and social, preferably in a retail context.
Experience working with omni-channel creative production teams.
Detailed understanding of creative organization and omni-channel marketing channels.
Ability to adapt and change in creative environments, multitask, and prioritize.
Insistence on design quality and customer-centric focus.

Responsibilities

Support creative leaders in capturing and establishing art direction standards for creative production.
Support dissemination of final creative assets, capture best practices, and share them across the creative organization.
Collaborate with designers and other team members to share best practices and ensure consistency in creative execution.
Maintain stewardship of The Home Depot brand image, tone, and feel.
Ensure development of industry-leading creative concepts while balancing strategic development with business objectives across all channels.
Facilitate production shoot logistics.
Review work-in-progress assets and provide feedback.
Collaborate with designers and other team members to implement creative direction.
Ensure storylines align with creative concepts and The Home Depot brand standards.
Oversee tactical execution against concepts, copy matrices, and types of units, and provide creative materials for presentations.
Drive communications and updates to creative leadership and pod stakeholders.
Partner with cross-functional teams to establish a cohesive point of view on projects and creative development.
Provide quality assurance of creative deliverables from internal teams and partner agencies to ensure alignment with strategy and brand, channel, and platform guidelines.
Ensure alignment against media plans.