Senior Specialist, Art Direction

Home Depot•Atlanta, GA

About The Position

The Sr. Specialist, Art Direction supports concept development and the execution of creative deliverables across all channels. The role creates and communicates concepts, implements promotional and marketing strategies, develops creative solutions, and provides guidance to designers, copywriters, and other production specialists. It supports creative leaders and oversees campaigns, working with the team to translate concepts into visual expression. The specialist ensures variables and versions align with media plans and audiences, oversees tactical execution against concepts and copy matrices, addresses types of units, and organizes assets for presentations. The role supports continuous improvement by helping establish and share art direction standards and best practices, collaborating to maintain consistency, and stewarding The Home Depot brand image, tone, and feel. It drives creative excellence and execution by developing industry-leading concepts that balance strategic development with business objectives, facilitating production shoot logistics, reviewing work in progress, and collaborating on creative direction. It also helps ensure storylines align with concepts and brand standards, communicates updates to creative leadership and stakeholders, and partners with cross-functional teams. Quality assurance includes reviewing creative deliverables from internal teams and partner agencies for alignment with strategy, brand, channel, platform guidelines, and media plans.

Requirements

Must be at least 18 years of age.
Must be legally permitted to work in the United States.
At least 3 years of work experience.
Bachelor's degree or equivalent degree in a field of study related to the job, or the knowledge, skills, and abilities typically acquired through completion of such a program.

Nice To Haves

Previous creative experience in a retail environment or advertising agency.
Experience working on creative teams in an agile work environment.
Portfolio demonstrating strong design, branding, and storytelling abilities, with examples spanning consumer touchpoints such as video, print, digital, and social, preferably in a retail context.
Experience working with omni-channel creative production teams.
Detailed understanding of creative organization and omni-channel marketing channels.
Ability to adapt and change in creative environments, multitask, and prioritize.
Insistence on design quality and customer-centric focus.

Responsibilities

Support creative leaders in capturing and establishing art direction standards for creative production.
Support dissemination of final creative assets to capture best practices and share them across the creative organization.
Collaborate with designers and other team members to share best practices and ensure consistency in creative execution.
Maintain stewardship of The Home Depot brand image, tone, and feel.
Ensure development of industry-leading creative concepts while balancing strategic development with business objectives across all channels.
Facilitate production shoot logistics.
Review and provide feedback on work-in-progress assets.
Collaborate with designers and other team members to implement creative direction.
Ensure storylines align with creative concepts and The Home Depot brand standards.
Oversee tactical execution against concepts, copy matrices, and types of units, and provide creative materials for presentations.
Drive communications and updates to creative leadership and pod stakeholders.
Partner with cross-functional teams to develop a cohesive point of view on projects and creative development.
Provide quality assurance of creative deliverables from internal teams and partner agencies to ensure they align with strategy and adhere to brand, channel, and platform guidelines.
Ensure alignment with media plans.