Senior Social Writer

Hammer Creative•Los Angeles, CA

8d•$40 - $56•Onsite

About The Position

Hammer’s Senior Social Writer is a role that bridges the gap between a Social Writer and a Creative Lead/Senior Social Writer. While maintaining the core responsibilities of a Social Writer, this position introduces additional creative expectations and elevates the individual's internal standing as a quality assurance for creative output. The Senior Social Writer is expected to possess sufficient experience in social content creation to effectively contribute to various social projects and develop high-quality creative content, even without prior familiarity with a specific game. This role demands a prolific ability to generate diverse types of social content, showcasing a broad range and deep well of creative talent. It is the responsibility of the Senior Social Writer to ensure that concepts are creative, well-presented, and meet Hammer’s standard of excellence. Once a client selects a concept, the Senior Social Writer acts as the Creative Lead for these social assets, ensuring client feedback is properly addressed and Hammer’s promises are delivered. Collaboration with Hammer’s internal social team, including writers, editors, capture artists, and producers, is crucial for producing the highest quality social creative. While social content is the primary focus, the Senior Social Writer should also be actively developing skills to function as a Creative Lead on larger-scale projects beyond social. Responsibilities and expectations for growth are broken down below.

Requirements

Experience creating social content
Prolific ability to create diverse types of social content
Ability to slot into various social projects and develop quality creative content regardless of familiarity with the game
Strong understanding of current formats, trends, creator behaviors, memes, hooks, pacing and audience expectations across TikTok, Instagram, YouTube and other emerging platforms
Ability to generate a high volume and variety of creative approaches from a single brief
Ability to act as creative lead on client asks
Ability to turn concepts into a beat sheet for capture to then create a shot list
Ability to feedback capture shotlist, and guide capture on how you are envisioning the concept is shot
Ability to feedback capture and editorial to elevate the concept and make it as clear and entertaining as possible
Actively playing the games and researching current trends, updates, modes and evolving player behaviors
Understanding of the broader social ecosystem and community trends surrounding each title
Sharpening writing skills to contribute to client asks outside of social
Ability to adapt client briefs into internal briefs
Ability to oversee and contribute to concepting of distinct creative approaches to a trailer or high end social series
Ability to oversee and feedback fleshing out internal selects into client facing scripts
Able to dupe an existing client deck and create a presentation of three scripts with an introduction slide explaining our creative approach to the assignment without help from the Art team.
Ability to oversee the creative development of scripts and concepts from ideation through trailer completion
Ability to lead client presentations and feedback calls to communicate scripts, concepts, and creative strategy
Experienced creative who enjoys jumping into new challenges, collaborating with talented teams, and creating standout work across game marketing and entertainment

Nice To Haves

Experience creating "entry level" trailers (shorter TRT, more straightforward concepting that shows off gameplay features, limited budgets)
Experience creating recurring, longer form social content that acts as a series to show off various gameplay approaches or styles.

Responsibilities

Digesting a client brief and turning into an internal Hammer brief to kick off our creatives.
Writing initial seeds and then fleshed out client facing concepts that answer client briefs to show off in-game content creatively and effectively on social.
Develop platform-native concepts specifically for how audiences consume and interact with content across TikTok, Instagram, YouTube and other emerging platforms, with a strong understanding of current formats, trends, creator behaviors, memes, hooks, pacing and audience expectations.
Generate a high volume and variety of creative approaches from a single brief, exploring different tones, formats, hooks and creative territories before identifying and developing the strongest concepts.
Act as creative lead on client asks, selecting the seeds and feedbacking the concept deck before it goes to our client.
Once a client has made selects, turning concepts into a beat sheet for capture to then create a shot list.
Be able to feedback capture shotlist, and guide capture on how you are envisioning the concept is shot, the mix of gameplay vs freecam, what the important beats are to communicate the concept, etc.
As time allows, go into Discord to give live feedback to capture, build rapport with capture artists and have a creative relationship.
When edit is posted, feedback capture and editorial to elevate the concept and make it as clear and entertaining as possible.
Stay up-to-date on the titles they support through actively playing the games and researching current trends, updates, modes and evolving player behaviors.
This should include an understanding of the broader social ecosystem and community trends surrounding each title to help inform concepts that feel native, timely and relevant to its audience.
Sharpening their writing skills to contribute to client asks outside of social, whenever possible, to grow as a Creative Lead.
This will take the form of either “entry level” trailers (shorter TRT, more straightforward concepting that shows off gameplay features, limited budgets) or recurring, longer form social content that acts as a series to show off various gameplay approaches or styles.
Adapting client briefs into internal briefs that set the team up for success with creative thought starters and a clear POV of how we elevate the assignment to Hammer’s quality bar.
Oversee and contribute to concepting of distinct creative approaches to a trailer or high end social series, including visual references that make it clear to client the editorial/gfx/capture that make each concept’s unique “creative wrapper”.
Oversee and feedback fleshing out internal selects into client facing scripts with concept intro slide and visual “director treatment” slide.
Able to dupe an existing client deck and create a presentation of three scripts with an introduction slide explaining our creative approach to the assignment without help from the Art team.
Oversee the creative development of scripts and concepts from ideation through trailer completion.
Lead client presentations and feedback calls to communicate scripts, concepts, and creative strategy.