Senior Social Video & Audience Strategy Editor, Washington Post Creator
About The Position
The Washington Post Creator team is seeking a creative senior editor to lead social strategy for Washington Post Creator. This role involves leading social video editing for the creator host and expanding presence across multiple channels with creator partners. It combines hands-on video editing, audience development, and platform strategy to connect creator storytelling with new audiences. Washington Post Creator aims to expand how fact-based storytelling connects with audiences on social and emerging digital platforms, fostering engagement, community growth, and brand relevance. This position is crucial for translating editorial storytelling into compelling social experiences that build audience loyalty, strengthen creator partnerships, and enhance The Washington Post’s presence in the creator economy. Through creative execution, audience data insights, and strategic experimentation, this role will shape how The Post reaches new and evolving audiences in the current media landscape.
Requirements
- 5+ years of experience producing, editing, and optimizing social-first video content across major digital and social platforms.
- 2+ years of experience developing or contributing to audience growth and social media strategy initiatives.
- Demonstrated expertise in vertical video editing workflows and professional editing tools such as Adobe Premiere, Final Cut Pro, or equivalent platforms.
- Deep knowledge of Instagram, TikTok, YouTube, LinkedIn, Threads, Facebook, and other social platforms.
- Experience leveraging analytics and audience insight tools, including Chartbeat, Google Analytics, native platform analytics, Social Flow or similar technologies, to guide strategy and performance optimization.
- Strong editorial judgment with the ability to balance speed, creativity, accuracy, and brand integrity in a fast-paced news environment.
- Proven ability to manage multiple priorities, adapt to shifting business needs, and operate effectively in rapidly evolving digital environments.
- Strong communication and collaboration skills with experience influencing cross-functional stakeholders and creative partners.
- Portfolio or work samples demonstrating audience-focused social storytelling and measurable platform growth outcomes required.
Nice To Haves
- Experience working with creators, on-camera talent, freelancers, or collaborative production environments preferred.
- Prior experience supporting high-frequency publishing operations for a major media, editorial, or consumer-facing brand preferred.
- Experience mentoring freelancers or contributing to creative leadership initiatives preferred.
Responsibilities
- Lead the social video editing and packaging strategy for Washington Post Creator content to expand audience engagement and strengthen platform performance across social channels.
- Develop and execute a multi-platform social media strategy that establishes content priorities, publishing approaches, experimentation frameworks, and audience growth objectives to increase reach and engagement.
- Drive audience development initiatives using analytics, platform insights, and performance data to optimize storytelling approaches and improve measurable content outcomes.
- Partner with Creator Host, independent creators, marketing stakeholders, and analytics partners to amplify Creator content and engagement across social media and Washington Post platforms.
- Champion creative experimentation with emerging formats, tools, and social platform capabilities to improve storytelling innovation and maintain competitive relevance.
- Guide freelance editors and producers on visual storytelling standards, production quality, and platform optimization practices to ensure consistency and editorial excellence.
- Maintain high editorial and ethical standards across social content publishing to reinforce audience trust, accuracy, and brand credibility.
- Influence cross-functional decision-making related to audience engagement, creator strategy, and social content performance to support organizational growth objectives.
- Translate complex audience performance insights into actionable recommendations that improve content strategy, publishing effectiveness, and audience growth.
Benefits
- Competitive medical, dental and vision coverage
- Company-paid pension and 401(k) match
- Three weeks of vacation and up to three weeks of paid sick leave
- Nine paid holidays and two personal days
- 20 weeks paid parental leave for any new parent
- Robust mental health resources
- Backup care and caregiver concierge services
- Gender affirming services
- Pet insurance
- Free Post digital subscription
- Leadership and career development programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
