Senior Social Media Strategy Lead (Freelance Contract)

Sia Experience•New York, NY
•Remote

About The Position

Ready Set Rocket (A Sia Company) is seeking a Senior Social Media Strategy Lead for a freelance contract role. This position involves partnering with ambitious brands to solve complex business challenges through integrated marketing, digital experience, customer strategy, creative, media, data, and technology. The role focuses on refining social strategy, developing creative briefs, guiding content creation, and overseeing community management for a specific project.

Requirements

  • Experience leading social content strategy and execution within an agency or an in-house brand team.
  • Experience briefing creative teams, reviewing their work, and guiding social content from concept through final approval.
  • Ability to work directly with clients or business stakeholders, incorporate feedback, and keep decisions moving.
  • Experience shaping creator strategy and overseeing community management as part of a broader brand program.
  • Available for freelance work, with prior experience owning this function for a business or client team.
  • Legally authorized to work in the United States.

Responsibilities

  • Build on the existing social strategy, refining the content approach with the client, creator strategist, and brand strategist.
  • Develop creative briefs for priority channels and work closely with the creative team to build social content.
  • Guide the creator strategy and related work through client review and approval.
  • Review social creative, provide clear feedback, and guide final deliverables through client approval.
  • Lead development of the community management playbook and oversee the community manager through the end of the project.
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