Senior Social Media Specialist

SentinelOne

20h•$92,800 - $128,000

About The Position

SentinelOne is seeking a Senior Social Media Specialist to drive new and emerging strategies for the company's social programs. This role will focus on content creation and bringing fresh, culture-forward thinking from consumer, sports, and political media into the cybersecurity space. The position is key in shaping SentinelOne’s voice and online brand. The ideal candidate is a standout content creator with direct experience in B2C and B2B social media management, capable of making an audience stop scrolling.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
3–5 years of experience in social media, content creation or digital media — ideally with time spent in or adjacent to consumer brands, sports media, political communications, or entertainment
Proven track record as a hands-on content creator: you can shoot, edit, write and publish without waiting on an agency or a production team
Deep understanding of what makes content travel on LinkedIn, X/Twitter, Instagram, YouTube, Reddit and TikTok — including platform-specific formats, algorithms and audience behaviors
Exceptional copywriting and storytelling skills, with range across tones (authoritative, punchy, human, urgent)
Proficiency in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applications.
Comfort leading and partnering across cross-functional initiatives spanning marketing, product, partner, HR, IR and other teams
Highly organized, self-directed and able to manage multiple workstreams without losing quality or speed

Nice To Haves

Cybersecurity knowledge and experience a plus — but we're just as interested in your ability to translate complex ideas into content people actually want to watch or read

Responsibilities

Create compelling content at volume and velocity: Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more — drawing on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurity
Drive cross-functional content strategy: Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams — translating their objectives into social content that actually performs
Community engagement: Respond to and otherwise engage with customers, partners and security influencers on SentinelOne's channels and in the broader social media ecosystem
Experimentation and growth: Stay on top of evolving social media tactics, best practices and new platform offerings; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and deepen community engagement
Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on tactics as well as specific campaigns