Senior Social Media Manager | Lonely Planet

Red Ventures

2d • $90,000 - $120,000

About The Position

The Senior Social Media Manager owns the daily management and strategic growth of Lonely Planet’s global @lonelyplanet social media channels, which reach over 14M travelers across 10 different accounts. A thorough understanding of social networks, product features and trends is a must – along with strong video editing, photo curation and copywriting skills across both editorial and sponsored social content. Reporting into the Head of Social & Video, this role is designed for someone who can run campaigns independently, manage multiple workstreams at once, lead a direct report and foster cross-functional collaboration.

Requirements

• 5-7+ years of experience in social media management and branded content, with a portfolio showcasing past work.
• Deep understanding of platform-native storytelling and the content creation process, including best practices for short-form video and creative copy, with a portfolio showcasing past work.
• Highly organized with the ability to manage multiple campaigns simultaneously without sacrificing detail.
• Confident in client-facing environments and able to navigate feedback with clarity and professionalism.
• Experience with project management software and social media tools (Sprout, Asana, Figma, Canva, DaVinci Resolve or CapCut preferred).
• A strategic thinker who understands how creative execution connects to revenue outcomes.
• Passionate about the travel industry.

Responsibilities

• Maintain consistent brand voice, tone and personality across video scripts, social captions and creative copy.
• Identify relevant social and travel industry trends for timely content creation and audience development opportunities.
• Lead end-to-end execution of branded social campaigns in close partnership with sales and partnerships teams.
• Develop and maintain social-first, multimedia series and community engagement tactics that deliver against channel-specific KPIs and ladder up to overall brand strategy and business objectives.
• Manage a daily publishing calendar that repurposes, repackages and scales editorial print and digital content into fresh formats.
• Report on and analyze social performance to test, iterate and optimize content on an ongoing basis.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed