Senior Social Media Manager

D.R. Horton•Arlington, TX

4d•Onsite

About The Position

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information. D.R. Horton, Inc. is currently looking for a Senior Social Media Manager. The right candidate is responsible for the strategy, execution, and performance of paid and organic social media programs across national and multi-market operations. This role oversees media investment, creative alignment, and performance measurement to support demand generation, lead acquisition, and brand awareness objectives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
8–12+ years of experience in social media marketing, including paid social and performance marketing
Experience managing media budgets and leading teams
Advanced skills in campaign management, performance analysis, and budget optimization
Ability to translate campaign data into actionable strategies and business recommendations
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision

Nice To Haves

Experience across major social platforms
Experience with performance analytics, testing methodologies, and attribution models
Experience in multi-market or distributed business environments

Responsibilities

Develop and implement social media strategies across paid and organic channels to support marketing and business objectives
Establish and manage media investment strategies, including budget allocation, forecasting, and performance optimization across platforms
Oversee campaign execution and scaling across national and local markets while maintaining performance standards and governance
Direct testing strategies across creative, audience targeting, bidding, and landing pages to improve campaign effectiveness
Oversee organic social programs, including content planning, publishing, and community engagement
Partner with creative and marketing teams to ensure development of platform-appropriate, performance-driven content
Establish and maintain performance measurement frameworks, including KPI tracking, reporting, and attribution alignment
Evaluate and implement new platforms, tools, and processes to improve program performance and scalability
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company