Senior Social Media Manager - Corporate, Expedia Group

Expedia Group•West Hollywood, CA

1d•$155,000 - $248,000

About The Position

Expedia Group is seeking a Senior Corporate Social Media Manager to lead the company's corporate reputation and thought leadership strategy across its corporate-owned channels, including LinkedIn, Instagram, YouTube, and the corporate website. This is a senior strategic role within the Corporate Communications team, focusing on shaping how the world understands Expedia Group. The role involves owning the editorial vision for key corporate channels, building programs to increase the visibility of leaders, people, and work, and partnering with senior leaders and cross-functional stakeholders to communicate the company's story.

Requirements

8-10+ years in corporate communications, social media strategy, or content marketing.
Meaningful experience at a global company or agency.
A track record of building or transforming a corporate social program, not just managing one.
Experience developing executive social content and working directly with senior leaders.
Strong cross-functional experience in complex organizations with multiple stakeholders.
Exceptional writing skills: clear, pithy, and versatile across different content types.
Strategic instinct: ability to differentiate between attention-earning content and filler content.
Editorial discipline: journalistic approach with a strong sense of story and relevance.
Platform fluency: understanding of how LinkedIn and Instagram work and staying current with their evolution.
Data literacy: ability to read analytics, draw conclusions, and translate them into editorial decisions.
Stakeholder management: credibility with executives, collaboration with peers, and clarity with creative partners.

Nice To Haves

Background in travel, tech, or a similarly fast-moving industry is a plus.

Responsibilities

Own Expedia Group's corporate social media strategy across Instagram, LinkedIn, and YouTube, including channel mandates, editorial voice, content architecture, and publishing cadence.
Develop and manage an editorial calendar aligned with Expedia Group's business priorities, key moments, and reputation goals.
Set and uphold standards for content quality, format, and impact.
Identify and scope emerging channel opportunities, such as executive thought leadership, content franchises, partnerships, and new platforms.
Commission, brief, write, and shape content across various formats like Reels, data carousels, employee stories, executive posts, and event coverage.
Translate complex business news, product milestones, and leadership perspectives into compelling social content.
Partner with creative teams, agencies, and brand teams to produce content that meets visual and editorial goals.
Build an executive social program to support senior leaders in developing a credible and consistent LinkedIn presence.
Develop content frameworks and editorial support for individual leaders on key reputation themes.
Coach and advise leaders on their social presence, tone, and thought leadership.
Serve as the strategic lead connecting Corporate Communications with Paid Media, Technology, Product, People & Places, Sustainability, and brand social teams.
Integrate the EG Newsroom to ensure corporate news is amplified with appropriate framing and timing.
Work with analytics and measurement teams to track performance and evolve the program based on data.