Apple TV Senior Social Lead, Brand

Apple•Culver City, CA

About The Position

As a part of the broader Apple TV Marketing organization, our social team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role leads the Brand Social pod, the team responsible for the Apple TV owned social presence across platforms, Sports social strategy, and social creative ideation across our brand, multi-title, sports, and awards social initiatives. As the senior leader of this team, you set the vision, build the culture, and drive the strategy that makes Apple TV one of the most talked- about brands online. You are championing and creating the conditions for great work to develop consistently and at scale across a high-performing team and demanding creative agency partnerships. You are an exceptional leader and operator who thrives in complexity. You lead, building trust and alignment across a highly-matrixed organization while holding a clear, informed point of view on what excellence is. You cut through ambiguity with confidence, make smart decisions quickly, and bring your team and cross-functional partners along with clarity and conviction. You are the person the team looks to for direction, the person XF teams trust as a strategic partner, and the person senior leadership turns to for a grounded, authoritative perspective on brand social. As a senior member of the Apple TV Social Marketing team, you sit at the intersection of strategy, people leadership, and creative accountability, responsible for the owned brand social channels and the team that brings them to life.

Requirements

10+ years of experience in social media marketing.
Significant time spent leading and developing high-performing teams within entertainment, sport, or highly consumer-centric brands.
Proven ability to lead and inspire a team of individual contributors and managers.
Deep understanding of social media marketing and the broader entertainment marketing landscape.
Functional expertise to evaluate strategy, creative, and execution with a sharp, informed eye.
Proven experience managing agency relationships at a senior level.
Skilled communicator and presenter.
Ability to influence senior leaders and negotiate critical matters.
Command of social analytics and the ability to connect social strategy and output to business goals.
Ability to frame performance in terms that resonate with senior leadership.

Nice To Haves

Exceptional cross-functional leadership.
Ability to build trust quickly and influence without authority.
Skill and grace in navigating complex, matrixed organizations.
Outstanding ability to cut through ambiguity and drive clarity.
Ability to distill complex, competing inputs into clear direction.
Highly organized operator with excellent judgment, decision-making, and discernment.
Ability to establish clear plans, manage budgets and schedules.
Thrives in a fast-paced, fluid, and ambiguous environment with competing demands and high-stakes deadlines.

Responsibilities

Lead the Brand Social pod, responsible for the Apple TV owned social presence across platforms.
Develop and execute Sports social strategy.
Drive social creative ideation across brand, multi-title, sports, and awards social initiatives.
Set the vision, build the culture, and drive the strategy for the brand's online presence.
Champion and create conditions for great work to develop consistently and at scale.
Lead, build trust, and align across a highly-matrixed organization.
Make smart decisions quickly and bring team and cross-functional partners along with clarity and conviction.
Provide direction to the team and serve as a trusted strategic partner to cross-functional teams.
Offer a grounded, authoritative perspective on brand social to senior leadership.
Manage owned brand social channels and the team that brings them to life.