Senior Social & Content Producer (League of Legends)

Team Liquid•Santa Monica, CA

10d•Hybrid

About The Position

Team Liquid is hiring a Senior Social & Content Producer to connect its League of Legends players and competitive team with fans through social-first content and storytelling. The role works closely with players, coaches, support staff, and internal teams to identify and capture compelling moments, personalities, and storylines, then create, edit, and publish content across game-specific social channels. Work includes tournament and match-day coverage, behind-the-scenes moments, player-focused content, photography, and sponsored content. The producer also manages channel calendars and execution, coordinates freelancers and cross-functional contributors, tracks budgets and performance, and uses insights to improve content. Regular international travel to tournaments, bootcamps, and other team events is required. The position is based in Los Angeles, California, and requires onsite work at the office at least three days per week. The anticipated base salary is $80,000–$85,000; actual compensation depends on job-related factors.

Requirements

3–6 years of experience in social media, content production, digital media, esports, gaming, sports, or a related field.
Strong knowledge of League of Legends, including its game, community, culture, and competitive ecosystem.
Strong understanding of social content formats, trends, audiences, and best practices across Instagram, TikTok, YouTube, Facebook, and X.
Hands-on experience creating social content, including filming and editing vertical and horizontal video.
Strong creative instincts and ability to identify compelling stories, moments, and content opportunities around players, competition, and gaming culture.
Ability to work comfortably with players, talent, coaches, and other stakeholders and translate their personalities and experiences into authentic content.
Strong organizational and project-management skills, including the ability to manage multiple deliverables, deadlines, and stakeholders in a fast-paced environment.
Understanding of social media performance metrics and ability to use data and audience insights to improve content.
Willingness and ability to travel internationally on a regular basis, including to tournaments, bootcamps, and other team events.
Valid passport or ability to obtain and maintain one for international travel.
Experience briefing and coordinating freelance creatives and managing multiple contributors, deadlines, and deliverables simultaneously.
Strong written and verbal communication skills in English, including the ability to give clear creative direction and actionable feedback to editors, designers, and social media contributors.
Availability to work onsite at the Los Angeles office at least three days per week.
Willingness to learn, experiment with, and thoughtfully use AI tools, check their outputs, protect confidential information, and recognize when human judgment is essential.

Nice To Haves

Professional experience within the League of Legends competitive scene, esports, or gaming industry.
Deep familiarity with the League of Legends ecosystem, including its teams, players, tournaments, storylines, community, and online culture.
Experience producing content at live sporting or esports events, including fast-turnaround match-day and behind-the-scenes content.
Experience working directly with professional players, creators, influencers, or other on-camera talent.
Photography experience and familiarity with professional camera and audio equipment.
Advanced proficiency with video editing and creative production tools such as Adobe Premiere Pro, After Effects, Photoshop, or similar software.
Experience managing game-, team-, or brand-specific social media channels and content calendars.
Experience with branded or sponsored content and integrating commercial partners naturally into social-first creative.
Familiarity with community platforms such as Discord, Reddit, and Bluesky.

Responsibilities

Develop social-first creative concepts aligned with Team Liquid’s brand voice, cultural tone, and fandom growth objectives.
Build relationships with players, coaches, support staff, and other departments to develop authentic stories for fans.
Film and edit vertical and horizontal content for social platforms, including behind-the-scenes, match-day, player-feature, and hype content; capture event photography and coordinate small project teams as needed.
Identify, hire, and manage freelance or external contributors to support content creation and delivery.
Track platform-specific KPIs, including reach, engagement, engagement rate, follower growth, and views, and refine strategies using performance insights.
Manage content calendars for assigned game-specific accounts across X, Instagram, TikTok, YouTube, Facebook, Bluesky, Discord, and Reddit.
Publish platform-optimized content with strong copywriting, strategy, and visual presentation.
Develop storylines about player personalities, competitive moments, and team experiences; manage high-context messaging such as roster moves, major wins or losses, and sensitive topics.
Coordinate social, design, production, and other departments to ensure content is on-brand, on-brief, and delivered on schedule.
Coordinate with team staff, coaches, and players to capture key moments at optimal times.
Manage approvals and clearances with league and tournament staff and partners for timely, compliant content delivery.
Create and integrate assigned sponsored content across social channels and support broader partnership content as needed.
Manage assigned budgets, allocate resources effectively, and track expenses accurately.
Analyze social performance, identify audience preferences and opportunities, test and iterate creative approaches, and adjust posting frequency, timing, and style to improve KPIs.
Prepare and deliver actionable performance reports to inform content and social strategies.
Explore social trends, esports storytelling innovations, production tools, and approved AI tools to improve ideation, planning, analysis, creative workflows, and production efficiency while protecting confidential information.
Share creative and technical innovations across departments and use human judgment to review AI outputs.