Senior Social & Content Producer (League of Legends)

Team Liquid • Santa Monica, CA

10d • $80,000 - $85,000 • Hybrid

About The Position

Team Liquid is hiring a Senior Social & Content Producer to connect its League of Legends players and competitive team with fans worldwide through social-first content and storytelling. The role works closely with players, coaches, support staff, and internal teams to identify and capture meaningful moments, personalities, and storylines around tournaments, match days, and team life. The position combines hands-on content production, social media channel ownership, and coordination, including regular international travel to tournaments, bootcamps, and other team events.

The producer develops creative concepts, films and edits vertical and horizontal content, and publishes across game-specific social channels. Responsibilities also include maintaining content calendars, coordinating freelance contributors, supporting sponsored content, managing approvals and budgets, and using performance data to improve content and channel strategies. The role is based in Los Angeles, California, with onsite work required at least three days per week.

Requirements

• 3–6 years of experience in social media, content production, digital media, esports, gaming, sports, or a related field.
• Strong knowledge of League of Legends, its game, community, culture, and competitive ecosystem.
• Strong understanding of social-first content formats, trends, audiences, and best practices across Instagram, TikTok, YouTube, Facebook, and X.
• Hands-on experience creating social content, including filming and editing vertical and horizontal video.
• Strong creative instincts and ability to identify compelling stories, moments, and content opportunities around players, competition, and gaming culture.
• Ability to work comfortably with players, talent, coaches, and other stakeholders and translate their personalities and experiences into authentic content.
• Strong organizational and project management skills, including the ability to manage multiple deliverables, deadlines, and stakeholders in a fast-paced environment.
• Understanding of social media performance metrics and ability to use data and audience insights to improve content.
• Willingness and ability to travel internationally regularly, including to tournaments, bootcamps, and other team events.
• Valid passport or ability to obtain and maintain one for international travel.
• Experience briefing and coordinating freelance creatives and managing multiple contributors, deadlines, and deliverables simultaneously.
• Strong written and verbal communication skills in English, including the ability to provide clear creative direction and actionable feedback to editors, designers, and social media contributors.
• Available to work onsite at the Los Angeles office at least three days per week.
• Willingness to learn, experiment with AI tools, check their outputs, protect confidential information, and recognize when human judgment is essential.

Nice To Haves

• Professional experience within the League of Legends competitive scene, esports, or gaming industry.
• Deep familiarity with the League of Legends ecosystem, including its teams, players, tournaments, storylines, community, and online culture.
• Experience producing content around live sporting or esports events, including fast-turnaround match-day and behind-the-scenes content.
• Experience working directly with professional players, creators, influencers, or other on-camera talent.
• Photography experience and familiarity with professional camera and audio equipment.
• Advanced proficiency with video editing and creative production tools such as Adobe Premiere Pro, After Effects, Photoshop, or similar software.
• Experience managing game-, team-, or brand-specific social media channels and content calendars.
• Experience with branded or sponsored content and integrating commercial partners naturally into social-first creative.
• Familiarity with community platforms such as Discord, Reddit, and Bluesky.

Responsibilities

• Develop social-first creative concepts that align with Team Liquid’s brand voice, cultural tone, and fandom growth objectives.
• Build working relationships with players, coaches, support staff, and other departments to create authentic stories that deepen fan connection.
• Film and edit vertical and horizontal content for platforms including TikTok, Instagram Reels, YouTube, Facebook, and X.
• Capture behind-the-scenes moments, match-day content, player features, hype clips, and event photography, sometimes coordinating small project teams.
• Identify, hire, and manage freelancers or external contributors to support content creation and delivery.
• Track platform-specific KPIs, including reach, engagement, engagement rate, follower growth, and views, and refine strategies based on performance insights.
• Manage content calendars for assigned game-specific social accounts across X, Instagram, TikTok, YouTube, Facebook, Bluesky, Discord, and Reddit.
• Publish platform-optimized content with effective copywriting, strategy, and visual presentation.
• Develop storylines highlighting player personalities, competitive moments, and team experiences to strengthen fan engagement.
• Take ownership of high-context messaging, including roster moves, major wins and losses, and sensitive topics.
• Align social, design, and production teams and coordinate across departments to deliver on-brand content on schedule.
• Coordinate with team staff, coaches, and players to capture key moments at optimal times.
• Manage approvals and clearances with league and tournament staff and partners for timely, compliant content delivery.
• Create and integrate assigned sponsored content across social channels and provide creative input and support for broader partnership content.
• Manage assigned budgets, allocate resources effectively, and track expenses accurately.
• Analyze social performance data to identify audience preferences and opportunities to optimize content.
• Lead creative testing and iteration, adjusting posting frequency, timing, and style to maximize KPIs.
• Prepare and deliver actionable performance reports to inform broader content and social strategies.
• Explore social media trends, esports storytelling innovations, and emerging production tools.
• Use approved AI tools to support ideation, production planning, creative workflows, and performance analysis, while protecting confidential information and checking outputs.
• Develop and share creative and technical solutions that improve content quality, production efficiency, and fan engagement.
• Travel internationally on a regular basis for tournaments, bootcamps, and other team events.

Benefits

• Game Day once a quarter, when the office pauses for games and friendly competition.
• In-house chefs at every facility, serving two meals a day.
• Three extra global holidays, one for each continent Team Liquid operates on.
• Medical coverage.
• Dental coverage.
• Vision coverage.
• Unlimited PTO.
• 401(k) plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed