Senior Social Content Creator

Burson • New York, NY

12h • $60,000 - $140,000 • Hybrid

About The Position

Burson is looking for a Senior Social Content Creator who is passionate about all things social media and is a visionary leader in social storytelling. The ideal candidate is proactive, strategic, socially-savvy, and detail-oriented — someone who doesn't just follow trends, but creates them. You should be able to react quickly in a fast-paced environment and be truly passionate about social media: what trends are shaping it, what best practice looks like, and how brands and fans are changing the landscape. A deep understanding of internet and pop culture, especially as it relates to Gen Z, is essential.
In this role, you will develop sophisticated and complex social media concepts that move beyond tactics to sustainable campaigns, platforms, and activations. You will independently package and present social content strategies to both internal and external stakeholders, effectively communicating rationale and impact. You will work across a diverse portfolio of clients — including Novo Nordisk, Supernus, Novartis, Teva, BUBS, ANA, and Spotify, among others — translating complex brand challenges into impactful social narratives.
We need a collaborative and positive team player who can jump in wherever needed, take ideas from concept to execution, and navigate client feedback like a pro — all while keeping a finger firmly on the pulse of trends, culture, and the evolving media and healthcare landscape.

Requirements

• 5-7+ years of creative experience in social media and content, including 3–5 years in a mentorship, supervisory, or team leadership role
• Serial social media user who can demonstrate a deep, platform-native understanding of key channels
• Proven ability to develop visionary, sophisticated, and earned-first social strategies that break through in culture
• Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a range of content types and platforms
• Deep understanding of content formats, real-time trends, and creation best practices across core social channels
• Proficiency with Adobe Creative Cloud, and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., TikTok, CapCut)
• Ability to efficiently turn a concept into a produced piece of content
• Demonstrated experience navigating complex client environments, particularly in regulated industries (e.g., healthcare/pharma) and consumer brands
• Strong collaboration skills across Account, Strategy, Social, Influencer, Digital, Production, and Corporate/Issues teams
• Confident and persuasive presentation skills with the ability to independently present complex social strategies
• A portfolio showcasing sophisticated social strategies, integrated campaigns, diverse content formats, and case study development

Responsibilities

• Lead social creative strategy — develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations
• Daily and planned content creation for brand social channels across platforms including Instagram, TikTok, and beyond — including concepts, franchises, and repeatable templates
• Inform and create content that speaks to key cultural moments, ensuring optimal use of platform features and best practices
• Lead art direction and copy crafting for comprehensive social campaigns, establishing visual approach and tone with a clear point of view
• Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time
• Support social listening and insights efforts, tracking culture and trends in real time while balancing ongoing deliverables
• Independently package and present social content strategies to internal and external stakeholders, communicating rationale and impact with confidence
• Demonstrate mastery of the social content production process across media types including static, short-form video, carousels, and stories
• Find creative solutions to social challenges including budget constraints, client feedback, and strategic pivots
• Package completed work as compelling case studies for internal education, new business pitches, and awards submissions
• Develop client trust through strong presentations and effective social strategies
• Mentor and provide direction to Associate Social Creatives, inspiring teammates with creativity, attitude, and work ethic
• Maintain a thorough understanding of each brand's compass and social strategy and how it plays out in day-to-day execution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed