Senior SEO Strategy Manager

Emory Healthcare•Tucker, GA

7d•Hybrid

About The Position

The Senior SEO Strategy Manager is responsible for leading enterprise search engine optimization (SEO) strategy in support of organizational growth, digital visibility, and reputation management initiatives. This role serves as the most senior individual contributor within SEO, providing strategic direction, advanced technical expertise, and executional oversight across owned digital properties. This position develops, implements, and optimizes comprehensive SEO strategies aligned with integrated search and reputation priorities, ensuring alignment with organizational goals and performance objectives. The Senior SEO Strategy Manager partners closely with digital marketing, web development, content strategy, analytics teams, and external agency partners to drive performance, enhance user engagement, and improve organic search visibility.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education, training, and experience
Minimum of 7 years of experience in search engine optimization, digital marketing, or a related discipline
Advanced knowledge of search engine optimization strategies, tools, and best practices - including keyword research, on-page optimization, off-page / link strategy, and content optimization
Knowledge of technical SEO including site architecture, indexing, crawlability, page performance, Core Web Vitals, and mobile optimization
Strong analytical skills with hands-on experience using Google Analytics, Google Search Console, and enterprise SEO platforms such as SEMrush, Ahrefs, Moz, Screaming Frog, or BrightEdge
Working knowledge of HTML, CSS, JavaScript, and structured data / schema markup as they relate to SEO
Ability to develop and execute enterprise-level SEO strategies across complex, multi-domain environments
Strong collaboration skills with the ability to work across technical (engineering, web dev) and non-technical (content, creative, marketing) teams
Excellent written and verbal communication skills, including the ability to present strategic recommendations to senior and executive leadership
Ability to manage multiple competing priorities and deliver results in a fast-paced environment

Nice To Haves

Master's degree in Marketing, Communications, Business, or related field Experience
Experience in a digital marketing or SEO agency environment; experience within healthcare, academic medical centers, or highly regulated industries
Advanced technical SEO expertise including schema markup, page performance optimization, Core Web Vitals, and code-level recommendations (HTML, CSS, JavaScript, rendering)
Experience supporting large-scale websites, domain migrations, consolidations, or multi-domain environments
Familiarity with reputation management, local SEO, and integrated search strategies (paid + organic)
Experience with AI-driven search optimization (generative engine optimization, AI Overviews, LLM-based search visibility)
Familiarity with healthcare marketing compliance considerations (HIPAA, ADA/WCAG accessibility, state advertising regulations)
Experience working with or managing external SEO agency partners
Familiarity with content management systems and enterprise analytics platforms such as Piwik Pro, Adobe Analytics, or similar
SEO-related certifications (e.g., Google Analytics Certification, SEMrush Academy, Moz Academy).

Responsibilities

Develop and execute enterprise-level SEO strategies aligned with organizational growth, digital visibility, and reputation management goals
Manage keyword strategy, on-page and off-page optimization, and content alignment to improve organic search performance.
Support website migrations, enhancements, and technical initiatives to ensure SEO best practices are maintained
Conduct technical SEO audits and implement recommendations related to site architecture, indexing, crawlability, and performance.
Ensure adherence to SEO best practices across HTML, CSS, JavaScript, and structured data (schema markup)
Partner with web development teams to optimize site performance, accessibility, and search engine compliance
Analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, and other SEO platforms
Identify trends, risks, and opportunities to improve search rankings, traffic, and user engagement
Develop and deliver reports and dashboards to communicate performance insights and recommendations to stakeholders
Collaborate with digital marketing, content strategy, analytics, and external partners to align SEO initiatives with broader campaigns
Serve as a subject matter expert and advisor on SEO trends, algorithm updates, and competitive positioning
Partner with leadership to support strategic planning, roadmap development, and prioritization of SEO initiatives
Establish and promote SEO standards, best practices, and governance across digital platforms
Ensure compliance with accessibility standards and healthcare industry regulations where applicable
Identify opportunities for continuous improvement and innovation in SEO strategies and tools
Provide guidance, mentorship, and project-based oversight to junior staff, team members, and external vendors
Support knowledge sharing and capability development across the organization
Contribute to a culture of collaboration, accountability, and performance excellence
Perform other duties as assigned