Senior SEO Specialist

RentVision•Lincoln, NE

13h•Onsite

About The Position

Are you passionate about staying ahead of the ever-changing world of SEO and Generative Engine Optimization (GEO)? Do you enjoy combining technical expertise, research, problem-solving, and collaboration to help clients achieve exceptional results? Join our team as a Senior SEO Specialist, where you will serve as a subject matter expert, drive SEO/GEO strategy and execution, and help elevate the knowledge and performance of both clients and team members. This role includes direct communication with clients. The Senior SEO Specialist will provide strategic recommendations, explain SEO/GEO performance and opportunities, answer client questions, and serve as a trusted advisor on search-related initiatives. This position works closely with team members across Digital Ads, Client Success, Website and Integration, Product, and other departments to deliver exceptional results for clients. Success in this role requires strong collaboration, effective communication, and a willingness to share knowledge and expertise with others. This position is part of an in-person team environment where collaboration, problem-solving, and ongoing learning are highly valued.

Requirements

Advanced knowledge of SEO principles and best practices, including technical SEO, on-page optimization, local SEO, and content strategy, as these areas are fundamental to success in the role.
Five or more (5+) years experience working in a client-facing SEO or marketing role, providing recommendations and strategic guidance to external clients.
Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and develop actionable recommendations.
Excellent written and verbal communication skills to effectively explain complex SEO/GEO concepts to clients and internal stakeholders.
Ability to manage multiple priorities and projects simultaneously while maintaining attention to detail and meeting deadlines.
Commitment to continuous learning and professional development to stay current with evolving search technologies, algorithms, and AI-driven search experiences.

Nice To Haves

Experience with SEO platforms and analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, BrightLocal, or similar technologies.
Experience conducting technical SEO audits and implementing recommendations to improve website performance and search visibility.
Experience training, mentoring, or onboarding team members, helping others develop their SEO knowledge and skills.
Experience with Generative Engine Optimization (GEO), AI-powered search, or emerging search technologies is highly preferred as the search landscape continues to evolve.

Responsibilities

Primary Product Stakeholder for Advanced SEO/GEO by serving as the internal expert on SEO/GEO strategy, best practices, and product development opportunities.
Collaborate with internal teams (e.g., WIT, CST) to deliver exceptional client experiences and ensure SEO/GEO initiatives align with client goals and business objectives.
Act as the primary liaison with SEO/GEO software vendor(s) to maximize platform effectiveness, influence product improvements, and stay informed of new capabilities.
Take on learning initiatives to address team and organizational knowledge gaps and industry changes related to SEO/GEO by researching emerging trends, testing new strategies, and sharing knowledge across the organization.
Provide comprehensive training for new team members, equipping them with the tools and knowledge to contribute effectively to the SEO/GEO team’s success.
Execute tasks, perform research on, and conduct regular audits of client websites to identify SEO/GEO issues and opportunities, providing actionable recommendations that improve performance and visibility.
Provide strategic recommendations, explain SEO/GEO performance and opportunities, answer client questions, and serve as a trusted advisor on search-related initiatives.
Work closely with team members across Digital Ads, Client Success, Website and Integration, Product, and other departments to deliver exceptional results for clients.
Share knowledge and expertise with others.