Senior SEO Specialist NA

Intrepid

5d•$70,000 - $85,000•Hybrid

About The Position

As the Senior SEO Specialist, you will play a key role in driving organic growth and strengthening search visibility for the Intrepid Travel brand across North America. Reporting to the Head of SEO, this role will lead regional SEO initiatives to improve search visibility, website visitation, and brand presence across traditional search engines, AI-powered search platforms, and emerging discovery channels. This position is ideal for an experienced SEO professional with a proven track record of delivering measurable results, who is ready to take the next step in their career and help shape Intrepid’s search performance across the US and Canada, with a key focus on accelerating growth in the US market.

Requirements

4+ years of SEO experience, including senior-level responsibility for driving organic visibility growth in competitive US and Canadian markets.
Advanced knowledge of technical SEO, including crawlability, indexation, redirects, canonicalization, site architecture, internal linking, structured data, JavaScript, Core Web Vitals, and CMS optimization.
Strong understanding of on-page SEO, including content optimization, search intent, entity coverage, E-E-A-T principles, and content quality.
Experience with off-page SEO, including digital PR, authority signals, brand mentions, and sustainable link acquisition strategies.
Deep understanding of AI Search, including Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and how AI-led discovery is changing organic visibility and user behaviour.
Expert proficiency in Google Search Console, GA4, SEMrush (or equivalent), with the ability to analyze rankings, traffic, revenue, conversions, content engagement, SERP features, and AI visibility signals.
Strong communication and stakeholder management skills.

Nice To Haves

Passion for travel

Responsibilities

Drive organic growth and strengthen search visibility for the Intrepid Travel brand across North America.
Lead regional SEO initiatives to improve search visibility, website visitation, and brand presence across traditional search engines, AI-powered search platforms, and emerging discovery channels.
Develop, execute, and measure successful SEO strategies.
Translate SEO opportunities into actionable recommendations across content, engineering, product, PR, and commercial teams while maintaining ethical, brand-safe SEO practices.