Senior SEO Copywriter, Salt Lake City, UT
About The Position
The Senior SEO Copywriter is responsible for writing and publishing long-form, SEO/AEO-optimized content for WGU’s website, including blogs, career guides, degree launch/update copy, other forms of webpage copy, and organic videos. They also take an extensive role in SEO and messaging strategy in coordination with other SEO writers, analysts, school stakeholders, and partners. As a Senior SEO Copywriter, you will play a key role in shaping how prospective students discover and engage with content. You will create high-quality, search-optimized content that drives visibility, improves user experience, and supports key marketing initiatives. Your work will directly influence organic growth and help connect learners to the right programs and resources.
Requirements
- Bachelor’s degree required; degree in communications, journalism, or marketing preferred
- 5+ years of copywriting, SEO, or equivalent experience
- Exceptional written and verbal communication skills
- Strong analytical and problem-solving abilities
- Proven ability to manage multiple projects and stakeholders simultaneously
- Familiarity with SEO best practices including E-E-A-T principles
- Experience using SEO tools such as Google Search Console, SEMRush, Ahrefs, or similar
Nice To Haves
- Experience with generative AI tools such as ChatGPT, Copilot, Gemini, or Claude
- Demonstrated success writing for a variety of audiences and search intents
- Portfolio of long-form writing samples
- An equivalent combination of education and relevant experience performing similar responsibilities may be considered.
Responsibilities
- Write and manage SEO-optimized content for the university website, including blogs, career guides, and organic video
- Execute content updates and new pages from SEO briefs, incorporating keyword integration, anchor text optimization, internal linking, and structural improvements
- Edit and publish content using WGU's content management system
- Conduct regular content audits to identify underperforming pages and opportunities for refresh and optimization
- Apply SEO and AEO best practices including content hierarchy, keyword placement, and proper content length while maintaining brand voice
- Monitor and optimize performance using tools such as SEOClarity, Profound, and generative AI tools like ChatGPT
- Mentor and guide other writers on SEO and AEO best practices and building authoritative content
- Collaborate with marketing stakeholders to support web content, degree launches, and strategic initiatives
Benefits
- medical, dental, vision, telehealth and mental healthcare
- health savings account and flexible spending account
- basic and voluntary life insurance
- disability coverage
- accident, critical illness and hospital indemnity supplemental coverages
- legal and identity theft coverage
- retirement savings plan
- wellbeing program
- discounted WGU tuition
- flexible paid time off for rest and relaxation with no need for accrual
- flexible paid sick time with no need for accrual
- 11 paid holidays
- other paid leaves, including up to 12 weeks of parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
