Senior SEO Consultant

Chartis.io

About The Position

Chartis Interactive is seeking a Senior SEO Consultant to lead the execution of SEO projects for key clients. This role requires hands-on experience in enhancing client rankings and search engine visibility, as well as collaboration with subject matter experts in paid search, content, development, and analytics teams. Senior SEO Consultants are tasked with supporting SEO strategy through practical activities such as keyword research and analysis, generating search insights, conducting content gap analysis, performing technical site audits, managing off-site brand assets, developing page-level recommendations, conducting competitive assessments, creating briefs/requirements for implementation, and overseeing reporting. Candidates must possess a robust understanding of the search engine marketing industry, encompassing keywords, content, technology, and off-page assessments. The ideal candidate will enjoy problem-solving while continuously developing their SEO and consulting expertise.

Requirements

Passionate about Digital Marketing, SEO/Search and desire to learn, experiment and innovate, to not only make an impact for our clients, but drive personal growth
Proven SEO experience, 4-6 years
Subject matter expert understanding of technical and content elements that impact organic search performance rankings
Proficient in identifying issues and areas of improvement with SEO performance
Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)
Working knowledge of HTML, CSS, JavaScript, and LLM prompt development and constraints as it relates to SEO
Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail
Excellent communication skills (verbal and written)

Nice To Haves

Previous experience working across multiple brands or enterprise websites highly desired

Responsibilities

Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals.
Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources. This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.
Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation.
Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.
Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.
Audit brands external digital footprint to improve overall brand presentation.
Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).
Identify new and emerging opportunities in search, best practices, and industry updates.
Develop insights and actions based on qualitative and quantitative data analysis.