Senior Segment Product Marketing Manager (Field Service)

Geotab

8d•$104,400 - $135,700•Hybrid

About The Position

Geotab is seeking a Senior Segment Product Marketing Manager (Field Service) who will be a senior individual contributor within Geotab’s Segment Product Marketing team. This role owns the end-to-end marketing strategy and execution for Geotab’s assigned segments, with minimal oversight and deep subject matter expertise. Recognized as Geotab’s internal authority on segment go-to-market, this role sits at the intersection of strategy, market intelligence, and cross-functional execution. The Senior Segment Product Marketing Manager (Field Service) is instrumental in shaping and executing comprehensive marketing strategies that align with Geotab's Field Service revenue objectives. This role requires impactful relationships across Marketing, Sales, and the partner ecosystem to propel Geotab's market presence with specialty trade and property maintenance fleets — from owner-operators to enterprise field service organizations. By collaborating closely with demand generation, content, events, product marketing, and sales teams, this role ensures that marketing plans are seamlessly integrated with Field Service goals. Through effective communication, market intelligence, and strategic execution, this role maximizes the impact of marketing efforts — creating a unified approach that supports Geotab's Field Service revenue objectives.

Requirements

Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations.
3+ years of experience in vertical or segment-specific B2B marketing, with demonstrated familiarity with industry-specific buyer dynamics, relevant compliance considerations, and complex procurement processes.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience.
Objective-focused, strategic, and outcomes-based mindset; able to operate independently and manage priorities, stakeholders, and deliverables without day-to-day direction.
Proven ability to conduct and synthesize segment research — buyer interviews, competitive intelligence, win/loss data — and translate findings into actionable strategy.
Excellent storyteller and analytical thinker who can back ideas with customer and market insights; comfortable building reports, interpreting performance data, and using data to inform decisions.
Demonstrated experience writing compelling value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content.
Outstanding cross-functional collaboration and communication skills, with a proven track record of cultivating strong relationships with sales teams.
Excellent project management, time management, and problem-solving skills with strong attention to detail.

Nice To Haves

An MBA is an asset.
Experience in telematics, fleet management, or connected vehicle technology is advantageous.

Responsibilities

Own the end-to-end strategy and execution for Geotab's Field Service segment — spanning Specialty Trade Contractors (HVAC, plumbing, electrical, roofing) and Property Maintenance operators — including research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated.
Understand the field service buying cycle, from owner-operator gut-feel decisions to multi-stakeholder enterprise fleet committees, and the factors — payback period, technician adoption, and FSM integration — that shape purchasing decisions in this segment.
Serve as a strong cross-functional partner to both Sales and Product, and know how to position Geotab as a fleet intelligence platform, not just a GPS tool, without losing the brand.
Lead the development of comprehensive marketing strategies for all assigned segments; mobilize cross-functional teams to ensure alignment with overall segment business goals.
Develop a marketing strategy for the assigned segments that targets ideal customer profiles (ICPs), priority market tiers, and buyer personas to drive new customer acquisition, existing account expansion, and retention.
Define, own, and maintain segment ICP definitions and buyer persona maps — including target buyer profiles, pain points, motivations, objections, and trust signals, updating them as markets evolve and win/loss data shifts.
Conduct segment-specific research — including buyer interviews, surveys, win/loss analysis, and industry data synthesis — and translate insights into tailored marketing programs, messaging updates, and sales tools.
Develop vertical-specific content and enablement assets, including messaging & positioning, brochures, videos, industry guides, segment specific web pages, assist with case studies, solution playbooks, and pitch decks.
Support strategic segment-focused projects such as market mapping and quarterly initiatives, while proactively identifying the next 1-, 3-, and 5-year opportunity to propose back to the business.
Articulate Geotab's unique value proposition across assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
Partner with Product Marketing to support product launches, providing segment tiering input, translating product messaging into segment-specific value propositions, proof points, and objection handling, and developing segment-specific launch materials for sales and the field.
Partner with sales and business development to create and execute segment and account specific growth strategies that drive brand awareness, market position, and demand.
Serve as a thought leader, subject matter expert, and lead marketing advocate for Geotab's assigned segments, including representing Geotab at industry events and with key associations.
Create a robust relationship development and engagement strategy for chosen associations to enhance Geotab's visibility, influence, and networking presence in the industry.