Senior Salesforce Developer

Minto • North York, ON

2h • CA$120,000 - CA$150,000 • Hybrid

About The Position

Minto is seeking a talented and driven Senior Salesforce Developer to join their team as the internal Salesforce platform expert. This pivotal role is central to their CRM strategy, involving ownership of the technical architecture, development, and evolution of their Salesforce environment across Sales Cloud, Service Cloud, and Data 360. The role also requires contributing expertise to Marketing Cloud initiatives. Collaboration with business stakeholders, architects, and product owners is key to translating complex requirements into scalable, well-engineered Salesforce solutions.

Requirements

• 5+ years of hands-on Salesforce development experience in a professional setting.
• Strong proficiency in Apex, SOQL, Lightning Web Components, and Visualforce.
• Deep expertise in Sales Cloud and Service Cloud configuration and customization.
• Proven experience with Salesforce Data 360 — including data streams, unified profiles, segmentation, and activation.
• Solid understanding of Salesforce security model (profiles, permission sets, sharing rules, field-level security).
• Experience designing and building API-based integrations (REST/SOAP, platform events, named credentials).
• Proficiency with Salesforce DX, version control (Git), and CI/CD deployment pipelines.
• Strong understanding of governor limits, bulkification patterns, and performance optimization.
• Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders.
• Active Salesforce certifications (Administrator, Advanced Administrator, Platform App Builder, Platform Developer I/II).
• Experience managing DevOps tools for Salesforce release management.

Nice To Haves

• Hands-on experience with Marketing Cloud — Journey Builder, Email Studio, Automation Studio, and/or Marketing Cloud Connect.
• Advanced Salesforce certifications (e.g., Application & System Architect, Data Cloud Consultant, Agentforce Specialist).
• Experience with Salesforce Flow (Screen Flows, Auto-launched Flows, Orchestration).
• Familiarity with Azure DevOps pipelines.
• Familiarity with MuleSoft, Boomi, or other enterprise integration platforms.
• Experience in a regulated industry (real estate, financial services, or similar).
• Additional certifications such as Marketing Cloud Email Specialist, Data Cloud Consultant, or Platform Developer II.
• Experience leading technical discovery workshops or acting as a solution architect.
• Familiarity with Tableau or CRM Analytics (Einstein Analytics).
• Familiarity with industry ERPs such as Yardi and NewStar.

Responsibilities

• Design, develop, and maintain robust solutions across Sales Cloud and Service Cloud, including custom objects, flows, Apex classes, triggers, and Lightning Web Components (LWC).
• Serve as the internal Salesforce platform SME, guiding architectural decisions, enforcing best practices, and mentoring junior admins or developers.
• Lead the implementation and optimization of Salesforce Data 360 (Data Cloud), including data ingestion, identity resolution, data model design, and segment/activation configuration.
• Lead the design and configuration of Agentforce agents for Sales, Marketing, and Customer Outreach Center use cases.
• Support and contribute to Marketing Cloud integrations and campaigns, including journey configuration, data extensions, and Marketing Cloud Connect.
• Manage integrations between Salesforce and third-party systems using REST/SOAP APIs, platform events, and middleware tools.
• Perform regular platform health checks, technical debt assessments, and release management activities.
• Translate business requirements into technical specifications and solution designs.
• Work within Agile/Scrum delivery frameworks, actively contributing to sprint planning, reviews, and retrospectives.
• Ensure data quality, security, and compliance standards are met across the platform.

Benefits

• Competitive compensation with performance-based annual bonus
• Comprehensive benefits starting on day one—including unlimited physiotherapy, 24/7 access to healthcare professionals and physicians through our dedicated telemedicine service, and parental leave
• RRSP matching program
• Paid time off program
• Peer-to-peer recognition platform
• Flexible summer hours
• Professional development and learning support

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed