Senior Salesforce Administrator

Regency Centers•Jacksonville, FL

1d•Onsite

About The Position

At Regency Centers, our people are our greatest asset, and we believe that our highly skilled and talented team makes us better. We are seeking a full-time Senior Salesforce Administrator to join our corporate office located in Jacksonville. This person will bring at least 5 years of hands-on Salesforce administration experience, using a results-driven approach to manage, configure, and optimize Salesforce environments that support business operations and encourage strong user adoption. They will design and implement scalable solutions using declarative tools such as Flow, Process Builder, validation rules, and custom objects to streamline workflows and strengthen data integrity. This individual will also lead efforts in user management, security model design, reporting and dashboards, and system integrations, with a focus on creating a seamless and effective user experience while aligning Salesforce capabilities with broader organizational goals. Working cross-functionally, this person will gather requirements, collaborate with stakeholders, and deliver thoughtful, efficient solutions in a fast-paced, agile environment. Success in this role comes from strong problem-solving skills, attention to detail, and a mindset of continuous improvement, along with hands-on experience supporting Sales Cloud and Service Cloud implementations.

Requirements

Bachelor’s degree in information technology, Computer Science or related field
Salesforce Administrator Certification
Minimum of 5 years of Salesforce Administration experience
Deep understanding of Salesforce Platform architecture
Proficiency in standard & custom objects, fields, page layouts, and record types
Strong grasp of profiles, roles, permission sets, and sharing rules
Experience with Lightning Experience customization (Lightning App Builder, dynamic forms)
Data import/export using tools like Data Loader, Import Wizard
Data quality management (validation rules, duplicate management)
Knowledge of data modeling and relationships (Lookup, Master-Detail)
Understanding of field-level security and org-wide defaults
Expertise in Flow Builder (record-triggered, scheduled, screen flows)
Experience with Workflow Rules and Process Builder (legacy + migration to Flow)
Ability to design scalable automation with best practices
Approval processes and business process automation
Scheduling and report automation
Basic understanding of APIs (REST/SOAP)
Experience integrating Salesforce with external systems (via middleware or native tools)
Experience with Sales Cloud, Service Cloud, or industry-specific clouds
Strategic thinking with a focus on scalable solutions
Strong stakeholder management and cross-functional collaboration
High attention to detail and commitment to data integrity
Ability to influence decision-making through data and insights
Proactive, self-driven, and solutions-oriented mindset
Comfort working with cross-functional stakeholders — from leasing reps to C-suite
Excellent analytical, problem-solving, and communication skills
Background in high-growth or enterprise environments

Nice To Haves

Familiarity with tools like MuleSoft
Advanced Administration
Platform App Builder
Experience in commercial real estate, retail, or property management

Responsibilities

Serve as the primary owner of the Salesforce platform, ensuring performance, scalability, and reliability.
Oversee release management, sandbox strategy, and deployment processes
Stay current with Salesforce releases and proactively recommend enhancements
Building and maintaining custom objects, fields, page layouts, flows, validation rules, and reports/dashboards tailored to real estate workflows (leasing pipeline, tenant lifecycle, deal tracking)
Day-to-day administration of the Salesforce org — user management, profiles, permission sets, roles, and license management
Managing data quality — deduplication, import/export, ongoing hygiene across property, tenant, and contact records
Evaluating and managing AppExchange applications and integrations with third-party real estate platforms
Ensure security, compliance and data governance alignment across Salesforce orgs and integrations.
Collaborate with IT and enterprise architects to align Salesforce architecture with JD Edwards and corporate systems.
Documenting processes, system changes, and configurations
Supporting leasing teams with pipeline visibility and deal stage management across a national portfolio
Partnering with asset management and operations on tenant onboarding, lease expiration tracking, and renewal workflows
Training and onboarding new users; driving adoption across leasing, property management, and executive teams
Serving as the primary liaison between business stakeholders and any external Salesforce partners or consultants
Other duties assigned by management.

Benefits

23+ PTO days annually
11 paid holidays (in addition to PTO)
Paid leave programs (parental, compassion, bereavement, jury duty, and military)
Health Advocacy + Employee Assistance Program (EAP)
401(k) with a generous company match plus corporate profit sharing
Anniversary stock grant awards
Health Savings Account (HSA), Health Care FSA, and Dependent Care FSA
100% company paid Life Insurance/AD&D and Disability Insurance
Voluntary benefits (supplemental life/AD&D, critical illness, accident, hospital indemnity, and identity theft)
Student loan repayment resources
Medical, Dental and Vision Insurance
Award winning and incentives-based wellbeing program through Personify Health
Family planning, mental health, and pain management programs
52 hours per year of paid Volunteer Time Off
Company gift matching
Tuition reimbursement
Continued education opportunities
LinkedIn Learning premium subscription
Professional membership support
Employee Resource Groups