Senior Sales Training Specialist

Patterson Companies, Inc.•Saint Paul, MN

3d•$77,200 - $100,333•Hybrid

About The Position

Patterson is a partner that cares about your success, fostering a people-first, always advancing, and results-driven culture where professional growth abounds. We value diverse talents and experiences, believing they build a stronger organization. The Senior Sales Training Specialist is responsible for designing, developing, and delivering sales training programs to improve sales effectiveness, enable product adoption, and drive revenue. This role leads onboarding and continuous training for new and tenured sales team members, equipping them with the skills and knowledge to succeed in selling products, software, and services. The role partners cross-functionally to assess training needs, design scalable enablement solutions, and enhance training programs based on performance data to support business and revenue objectives.

Requirements

Bachelor's Degree in Business, Communications, Sales, Training, or related field, or equivalent education and/or experience.
5 years of combined experience in sales training, sales enablement, sales operations, or frontline sales.
2 years of direct experience designing or delivering sales training programs.
Experience in a B2B sales environment.

Nice To Haves

Frontline sales experience
Dental industry experience
Experience with Salesforce, CRM, Workday and/or Seismic platforms
Excellent written and verbal communication skills, exceptional facilitation skills with the ability to engage and influence sales audiences
Experience designing, creating, and delivering training content in live, virtual, and on-demand formats and using learning management systems (LMS), content authoring tools, and virtual training platforms
Experience with sales training programs (i.e., reseller or partner channel, product launches, go-to-market enablement initiatives)
Knowledge of adult learning principles or curriculum design; ability to evaluate sales training programs, analyze data, identify training gaps, and recommend targeted enablement solutions
Strong planning and organizational skills with the ability to manage multiple training initiatives effectively and deliver on timelines
Strong collaboration skills to work with cross functional teams and stakeholders
Ability to develop, coach, and mentor others in sales skills and behaviors

Responsibilities

Design and deliver sales training programs (e.g., onboarding, product training, consultative selling, sales process) that improve sales capability and performance outcomes across B2B sales teams and partners.
Lead the end-to-end delivery of onboarding for new sales team members and working with managers to ensure early success.
Conduct training needs assessments using business performance data, stakeholder input, and sales metrics to identify skill gaps and prioritize enablement initiatives.
Develop engaging, scalable training content and materials (e.g., facilitator guides, e-learning modules, job aids, playbooks) aligned to product strategy and sales motions.
Evaluate training effectiveness through defined metrics (e.g., participation, knowledge retention, sales performance impact) and implement continuous improvements to increase program ROI.
Partner with Sales, Product, Marketing, and Operations teams to align training strategies with go-to-market priorities and new product or service launches.
Lead or contribute to cross-functional enablement projects, driving execution, timelines, and adoption of new tools, processes, or methodologies.
Deliver training through multiple formats (in-person, virtual, digital platforms) to support diverse and geographically distributed sales audiences.
Comply with Company and department policies and standards; performs other duties as assigned.