Senior Sales Manager (Household)

IDFC FIRST Bank•Delhi, ON

26d

About The Position

The Senior Sales Manager – Household is a strategic leadership role within the Branch Banking function of Retail Banking. This role is responsible for managing and scaling the retail branch banking business across the assigned region. The incumbent will drive the acquisition of Household/ Savings customers, expand the branch footprint, increase product penetration, and ensure the delivery of high-quality customer service. The role also carries P&L accountability and contributes to the broader objectives of the branch banking channel.

Requirements

Bachelor’s degree in any discipline.
Proven experience in retail banking, with a strong background in sales and team management.
Strong leadership and team-building capabilities.
Strategic thinking with the ability to drive business growth and profitability.
Deep understanding of banking products, especially Current Accounts and asset products.
High level of customer orientation and service delivery focus.
Ability to analyse performance metrics and make data-driven decisions.
Commitment to compliance and operational excellence.
Fluent in English with strong business communication skills.

Nice To Haves

Postgraduate qualifications (e.g., MBA) are preferred.
Prior experience in managing regional or multi-branch operations is desirable.

Responsibilities

Lead and mentor a team of branch officers across the assigned command area of branches.
Identify and acquire potential customers for asset products, generating fee-based revenue.
Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage.
Drive activation of household/ savings clients and ensure achievement of float targets.
Impart and refresh product knowledge among team members to maintain up-to-date awareness.
Ensure timely resolution of customer queries and service requests.
Maintain optimal staffing levels for the household/ savings account acquisition team across the region.
Manage customer-centric operations and ensure high levels of customer satisfaction by meeting service quality standards.
Evaluate growth strategies based on competitor analysis and feedback from various channels.
Recommend process improvements to enhance service efficiency and quality across the branch network.
Monitor execution of business plans and ensure alignment with defined growth targets.
Support cross-functional collaboration to enhance customer experience and business outcomes.
Contribute to strategic initiatives and central programs aimed at driving regional performance.