Senior Sales Counselor

Christian Health Care Center•Wyckoff, NJ

26d•Onsite

About The Position

Christian Health is hiring a full-time Senior Sales Counselor for The Vista Continuing Care Retirement Community in Wyckoff, New Jersey. The Senior Sales Counselor serves as a trusted advisor and supports community growth by driving occupancy and building lasting relationships with prospective residents, their families, depositors, and professional referral partners. The role markets and sells apartment residences to qualified seniors, guides prospects through the residency process, and works toward established sales objectives. It involves managing independent-living inventory and complex contracts while partnering with leadership to maintain a thriving waitlist. The position reports to the Director of Sales & Community Relations and collaborates with the Executive Director. The role requires delivering an exceptional, mission-aligned experience. The counselor responds to prospective-resident inquiries, learns about prospects’ needs, shares information about the community, schedules and conducts appointments, and maintains ongoing personal contact. The counselor records interactions in Matrixcare and the CRM, completes sales paperwork and reports, collects payments when required, and monitors options, upgrades, and move-ins. The counselor also participates in meetings, presentations, community events, educational seminars, and professional networking activities to generate leads and build referral relationships. The position is full-time, scheduled 9:00 a.m.–5:00 p.m., Monday–Friday or Tuesday–Saturday, with alternating Saturdays required. Christian Health describes itself as a mission-driven organization offering a supportive, collaborative workplace. The Vista is a continuing care retirement community with independent-living apartments and access to assisted living, memory support, and skilled nursing care as residents’ needs change.

Requirements

Direct experience in senior living sales, or 3–5 years of sales experience in another industry with skills transferable to senior living.
Experience with Microsoft Office Suite.
Ability to perform database entry.
Demonstrated compliance with the CH ASPIRE Standards of Performance.

Nice To Haves

Bachelor’s degree in sales, public relations, marketing, psychology, or a related field.
Knowledge of or competence in providing information about Life Care contracts.

Responsibilities

Represent The Vista positively and accurately to prospective residents.
Respond to leads from walk-ins, phone calls, website inquiries, and event attendees; gather information about prospects, share community information, and schedule appointments.
Conduct one-on-one appointments using a prospect-centered sales approach.
Build and maintain long-term relationships with prospective residents and depositors.
Maintain required touch points with prospective residents, families, and depositors through Matrixcare and the CRM database.
Maintain phone and personal contact, including written communication such as personal notes, birthday cards, and email.
Enter information consistently and effectively into Matrixcare and the CRM.
Generate sales and work toward established sales objectives.
Ensure necessary documents and forms are completed, route paperwork appropriately, and collect payments when required.
Complete and distribute required forms and reports.
Monitor and assist with options, upgrades, and move-in processes to maintain depositor satisfaction.
Participate in meetings, outside presentations, and events.
Collaborate with sales, dining, and marketing to plan, execute, and participate in community events, educational seminars, and professional networking events that generate leads and build referral partnerships.
Follow policies and procedures established by Christian Health administration.
Foster a positive, productive work environment and promote good communication among staff.
Understand and effectively communicate Christian Health’s mission and vision; The Vista’s collateral materials, offering plan, and residency agreement; contract types; services, amenities, and programs; and floor plans and other collateral materials.
Meet average monthly activity goals: 250 calls, 10 voice-to-voice contacts per day, 15 personal appointments, 2.5 sales, and 40 letters and notes.
Conduct referral visits and tours professionally.