Senior Sales and Marketing Manager

The Front Climbing Club•Salt Lake City, UT

2d•Onsite

About The Position

The Front Climbing Club is seeking a Senior Sales & Marketing Manager to lead strategy and execution for membership growth and revenue for The Front and Vertical Solutions. This full-time, exempt, in-person role is based at our South Main location. The ideal candidate is a strategic marketer with a passion for sales, brand building, and community engagement. You will be responsible for demand generation, guiding the sales funnel, safeguarding brand voice, and leveraging insights to drive action, while also mentoring a junior designer and collaborating with leadership.

Requirements

10–15 years of experience in sales and marketing for a membership or subscription business
Track record of hitting growth and revenue targets
Fluent in multi‑channel marketing (paid + organic) and campaign optimization
Hands‑on experience with Customer.io or similar platforms (Iterable, Braze, HubSpot)
Comfortable using AI tools to enhance creative and analytical workflows
Proficient with Adobe Creative Suite, Microsoft Office, and SEO fundamentals
Experience leading, mentoring, and growing creative teammates
Clear communication, strong prioritization skills, and a solutions-focused approach
Deep care for customer experience and cross‑functional collaboration

Nice To Haves

Climbing experience or a genuine interest in the climbing community

Responsibilities

Plan and execute an annual calendar of membership promotions, owning sales targets and reporting
Drive membership growth, retention, and program participation through smart sales strategy
Bring in new leads across digital, grassroots, partnerships, and referral channels-and move them through the pipeline
Build and optimize data‑driven marketing strategies across paid and organic channels
Create compelling content across video, photo, web, social, newsletters, and the Pebble app
Support marketing and content needs for Vertical Solutions and Proxy Climbing
Own paid advertising end‑to‑end (Meta, Google, geo‑targeted local campaigns)
Manage lifecycle and email marketing in Customer.io, including automation, testing, and reporting
Track performance metrics like conversion rate, CPA, growth, and churn to guide decisions
Maintain brand consistency and quality across every touchpoint
Mentor and develop a junior designer while improving workflows and processes
Use AI tools thoughtfully to accelerate work while keeping human judgment at the center