Senior Sales and Marketing Manager

The Front Climbing Club • Salt Lake City, UT

20h • Onsite

About The Position

The Front Climbing Club is seeking a Senior Sales & Marketing Manager to lead growth, shape the brand, and build community. This role is for a strategic marketer who is passionate about driving revenue while fostering meaningful connections. The Front creates innovative spaces that inspire movement, creativity, and human connection, serving as gathering places for climbers, artists, families, and the broader outdoor community. This full-time, exempt, in-person role is based at our South Main location and involves collaboration across teams and locations. The position offers a salary of $80,000–$85,000 or a base of $70,000 with commission (OTE ~$100,000). The Senior Sales & Marketing Manager will own demand generation, guide the sales funnel, maintain brand voice, and translate insights into action, while also mentoring a junior designer and partnering with leadership.

Requirements

• 10–15 years of experience in sales and marketing for a membership or subscription business
• Track record of hitting growth and revenue targets
• Fluent in multi‑channel marketing (paid + organic) and campaign optimization
• Hands‑on experience with Customer.io or similar platforms (Iterable, Braze, HubSpot)
• Comfortable using AI tools to enhance creative and analytical workflows
• Know your way around Adobe Creative Suite, Microsoft Office, and SEO fundamentals
• Enjoy leading, mentoring, and growing creative teammates
• Communicate clearly, prioritize well, and stay solutions‑focused
• Care deeply about customer experience and cross‑functional collaboration

Nice To Haves

• Climbing experience or a genuine interest in the climbing community (strongly preferred)

Responsibilities

• Plan and execute an annual calendar of membership promotions, owning sales targets and reporting
• Drive membership growth, retention, and program participation through smart sales strategy
• Bring in new leads across digital, grassroots, partnerships, and referral channels-and move them through the pipeline
• Build and optimize data‑driven marketing strategies across paid and organic channels
• Create compelling content across video, photo, web, social, newsletters, and the Pebble app
• Support marketing and content needs for Vertical Solutions and Proxy Climbing
• Own paid advertising end‑to‑end (Meta, Google, geo‑targeted local campaigns)
• Manage lifecycle and email marketing in Customer.io, including automation, testing, and reporting
• Track performance metrics like conversion rate, CPA, growth, and churn to guide decisions
• Maintain brand consistency and quality across every touchpoint
• Mentor and develop a junior designer while improving workflows and processes
• Use AI tools thoughtfully to accelerate work while keeping human judgment at the center

Benefits

• Full-time, salaried position
• PTO
• Medical, dental, vision, life, STD, LTD, and accident insurance
• 401(k) retirement plan
• Free gym membership
• Discounts on food and merchandise
• A collaborative, mission‑driven workplace where your work truly matters

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed