Senior Sales and Marketing Manager

The Front Climbing Club•Salt Lake City, UT

14d•Onsite

About The Position

The Front Climbing Club is seeking a Senior Sales & Marketing Manager to lead growth, shape the brand, and build community. This role is for a strategic marketer who is passionate about driving revenue while fostering a strong connection with customers. The Front creates innovative spaces that inspire movement, creativity, and meaningful human connection, serving as gathering places for climbers, artists, families, and the broader outdoor community. This full-time, exempt, in-person role is based at our South Main location and involves collaboration across teams and locations. The Senior Sales & Marketing Manager will own the strategy and execution for membership growth and revenue for The Front and Vertical Solutions, including demand generation, guiding the sales funnel, safeguarding brand voice, and leveraging insights. The role also includes mentoring a junior designer and partnering closely with leadership.

Requirements

10–15 years of experience in sales and marketing for a membership or subscription business
Track record of hitting growth and revenue targets
Fluent in multi‑channel marketing (paid + organic) and campaign optimization
Hands‑on experience with Customer.io or similar platforms (Iterable, Braze, HubSpot)
Comfortable using AI tools to enhance creative and analytical workflows
Knowledge of Adobe Creative Suite, Microsoft Office, and SEO fundamentals
Enjoy leading, mentoring, and growing creative teammates
Communicate clearly, prioritize well, and stay solutions‑focused
Care deeply about customer experience and cross‑functional collaboration

Nice To Haves

Climbing experience or a genuine interest in the climbing community

Responsibilities

Plan and execute an annual calendar of membership promotions, owning sales targets and reporting
Drive membership growth, retention, and program participation through smart sales strategy
Bring in new leads across digital, grassroots, partnerships, and referral channels-and move them through the pipeline
Build and optimize data‑driven marketing strategies across paid and organic channels
Create compelling content across video, photo, web, social, newsletters, and the Pebble app
Support marketing and content needs for Vertical Solutions and Proxy Climbing
Own paid advertising end‑to‑end (Meta, Google, geo‑targeted local campaigns)
Manage lifecycle and email marketing in Customer.io, including automation, testing, and reporting
Track performance metrics like conversion rate, CPA, growth, and churn to guide decisions
Maintain brand consistency and quality across every touchpoint
Mentor and develop a junior designer while improving workflows and processes
Use AI tools thoughtfully to accelerate work while keeping human judgment at the center