Sales and Marketing Manager

Senior Helpers Baltimore and Central Maryland•Pikesville, MD

2d•Hybrid

About The Position

Help more Central Maryland families access quality care at home. We are seeking a self-starter with healthcare sales experience, strong local knowledge, and the discipline to turn relationships into measurable growth. You will own your territory plan, spend most of your week with referral partners, and have direct access to agency leadership and support from our office and assessment teams.

Requirements

Demonstrated success in healthcare or senior-services outside sales, including developing new referral sources and generating measurable growth.
Three or more years of relevant experience preferred.
Strong knowledge of Pikesville and the broader Central Maryland territory, including healthcare and community resources.
Confidence using CRM software, email, calendars, and office tools to manage opportunities and report results.
Ability to travel regularly throughout the territory, with a valid driver’s license and reliable transportation.
Availability for occasional community events outside standard business hours.

Nice To Haves

An established professional network among local healthcare providers, senior-service organizations, and community leaders is strongly preferred.
Experience serving Jewish older adults and families, familiarity with Jewish customs and observances, and professional connections within Jewish community organizations are strongly preferred.
Excellent organization and follow-through: the ability to plan a productive field schedule, document progress, and work independently.
Strong listening, presentation, and relationship-building skills with healthcare professionals, community leaders, older adults, and families.

Responsibilities

Grow your territory by developing new referral sources, reactivating dormant relationships, and increasing repeat referrals.
Prioritize promising accounts and plan efficient weekly routes.
Develop relationships with hospital discharge planners and case managers, rehabilitation and skilled nursing facilities, senior living communities, home health and hospice agencies, physician practices, care managers, and relevant community organizations.
Reach decision-makers through regular in-person introductions, appropriate drop-ins, meetings, calls, and email follow-up.
Understand their needs and ask for appropriate referrals.
Explain our services and care programs accurately through conversations, presentations, lunch-and-learns, and targeted community events coordinated with leadership.
Build trust across the territory’s diverse communities and respect each family’s cultural, religious, and personal preferences.
Maintain accurate CRM records, source attribution, and clear next steps.
Review activity, referral outcomes, and territory priorities with Cindy each week.
Coordinate prompt handoffs and track referrals through assessment and service start.
Keep referral partners informed with appropriate permissions, escalate stalled opportunities, and bring service concerns to leadership.