Manager, Sales and Marketing

WESLEY WOODS SENIOR LIVING INC • Augusta, GA

2d • $65,000 - $75,000 • Onsite

About The Position

Under the direct supervision of the Community Administrator/Executive Director and the general supervision of the Corporate Director of Marketing, the Sales & Marketing Manager plans, manages, and executes the sales and marketing activities of a senior living community. This role drives qualified lead generation, builds relationships with prospective residents and their families, and guides them through the residency and move-in process to achieve the community’s sales and occupancy goals. The position may supervise additional employees as assigned.

Requirements

• Bachelor’s degree in business, marketing, public relations or related field.
• Five or more years of related experience.
• Excellent computer skills, including word processing, spreadsheets and experience with CRMs.
• Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people.

Nice To Haves

• Experience selling senior housing, retirement or health care services preferred.

Responsibilities

• Meet or exceed established goals for occupancy, sales, wait list development, and sales activities, including outbound calls, appointments, and personalized follow-up.
• Meet with prospective residents and their families through scheduled appointments, walk-in visits, and community tours.
• Identify each prospective resident’s needs, preferences, and service requirements to present appropriate residency options.
• Maintain consistent follow-up, address questions and concerns, and guide prospective residents toward a residency commitment.
• Complete required application, contract, and lease procedures accurately and promptly.
• Maintain the Priority Wait List and ongoing communication with prospective residents.
• Plan and conduct open houses, seminars, and marketing events on-site and in the broader community.
• Generate qualified leads and convert inquiries into sales through public speaking, networking, outreach programs, and referral development.
• Build and maintain relationships with referral partners, outside vendors, and community organizations.
• Participate in clubs, service organizations, professional associations, and networking events to promote Wesley Woods.
• Coordinate media, marketing collateral, and publicity materials—including brochures, newsletters, postcards, and flyers—to generate qualified inquiries.
• Conduct competitive analyses to monitor other communities’ pricing, services, and market positioning.
• Collect the financial, insurance, and medical documentation required for residency approval.
• Review residency contracts and related forms for accuracy, completeness, and compliance with applicable requirements.
• Assist prospective residents with residence interior selections and prepare related selection and renovation forms, or coordinate with third parties responsible for these services.
• Oversee the weekly move-in schedule and maintain an accurate inventory of available residences.
• Track resident transitions and anticipated residence availability to support occupancy planning.
• Work closely with maintenance and housekeeping teams to ensure residences and community spaces meet Wesley Woods’ presentation standards.
• Maintain accurate electronic and paper records for prospects, referral sources, sales activities, and marketing programs.
• Prepare and submit required occupancy, sales, marketing, and other periodic reports.
• Develop and manage the annual occupancy development expense budget.
• Identify marketing product, equipment, and supply needs and maintain appropriate inventory controls.
• Establish positive working relationships with community leadership, staff, volunteers, corporate partners, and advisory partners.
• Collaborate across departments to support prospective residents, coordinate move-ins, and achieve community goals.
• Participate in multidisciplinary leadership meetings, community events, and off-site meetings.
• Travel as needed to support outreach, meetings, and marketing activities.
• Supervise assigned employees as directed and appropriate.
• Take initiative to resolve problems and recommend improvements to procedures and departmental coordination.
• Attend relevant meetings, professional training, and development seminars to remain current in senior living sales and marketing practices.
• Perform other duties as assigned.

Benefits

• health
• dental
• vision
• retirement benefits
• short term disability
• long term disability
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Manager