Senior Retention Marketing Manager

Vego Garden•Houston, TX

2d•$80,000 - $110,000•Hybrid

About The Position

Vego Garden is looking for a Senior Retention Marketing Manager to lead existing customer growth and increase customer lifetime value. You will own the retention strategy across the customer lifecycle—from turning first-time buyers into repeat customers to growing engagement, expanding category adoption, and reactivating lapsed customers. You will combine customer insights, lifecycle marketing, and rigorous experimentation to build lasting customer relationships and drive measurable, profitable growth. This role requires both strategic thinking and hands-on execution, with accountability for repeat purchase behavior, existing customer revenue, and long-term customer value.

Requirements

5+ years of experience in retention, lifecycle, CRM, or customer marketing, including ownership of retention programs for a DTC or e-commerce business.
A demonstrated track record of improving repeat purchase behavior, existing customer revenue, or customer lifetime value.
Hands-on expertise with email and SMS platforms such as Klaviyo or comparable tools, including automation, segmentation, testing, and reporting.
Strong analytical skills and experience using cohort analysis and customer data to prioritize growth opportunities.
A clear understanding of contribution margin, promotional economics, and the trade-offs between short-term revenue and long-term customer value.
The ability to translate customer insights into compelling messaging, relevant offers, and thoughtful lifecycle experiences.
Strong cross-functional collaboration and project management skills.
Comfort moving between strategy, execution, and performance analysis in a fast-paced environment.

Nice To Haves

Experience in gardening, home, outdoor living, or other categories with seasonal demand and longer purchase cycles.
Experience with Shopify, loyalty platforms, customer data tools, or subscription programs.
Experience designing incrementality tests or working with BI tools and SQL.
A personal interest in gardening and helping customers build confidence as they grow.

Responsibilities

Build and execute a retention roadmap that increases repeat purchase rate, purchase frequency, cross-category adoption, and customer lifetime value.
Identify the highest-impact opportunities across onboarding, second-purchase conversion, cross-sell, loyalty, and win-back.
Develop customer journeys that reflect gardening seasonality, product ownership, and customers’ evolving needs.
Partner with the Growth Director to set retention goals, prioritize investments, and forecast existing customer revenue.
Own the strategy and execution of email, SMS, and other relevant lifecycle channels, including automated journeys and promotional campaigns.
Build segmented, personalized experiences based on purchase history, engagement, customer value, and lifecycle stage.
Strengthen post-purchase journeys through product education, timely recommendations, and content that helps customers succeed in their gardens.
Manage the retention calendar, balancing education, product discovery, seasonal demand, and promotional activity.
Establish strong standards for deliverability, audience health, consent, and communication frequency.
Analyze customer cohorts to understand repeat purchase patterns, time to second purchase, category progression, and lapse risk.
Build reporting that connects retention activity to customer behavior, revenue, and profitability.
Run structured experiments across messaging, offers, timing, segmentation, and customer journeys.
Use holdouts and incrementality testing where appropriate to distinguish additional revenue from purchases that would have happened anyway.
Turn customer feedback and performance insights into clear recommendations for marketing, merchandising, and customer experience.
Partner with acquisition teams to improve customer quality and connect first-purchase campaigns with long-term value.
Work with Creative, Content, Merchandising, E-commerce, and Customer Experience to deliver cohesive customer journeys.
Shape loyalty and referral initiatives based on customer needs and business economics.
Manage relevant agency, platform, and contractor relationships to support execution.

Benefits

Flexible Paid Time Off
12 PTO days per year, accrued bi-weekly, with incremental increases annually.
7 paid Holidays.
401k contribution match of 4%.
Comprehensive Medical, Dental, Vision, and Life insurance plans. The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans.
Toll Roads Allowance of $100 per month for hybrid employees.
Phone Allowance of $50 per month.
Professional Development reimbursement.
Company-sponsored breakfasts and lunches.
Great culture, supportive leadership, engaging activities, employee appreciation, and other perks that make every day at work more rewarding!