Senior Retail Marketing Manager | Consumer Technology & Wearables

Linda Werner & Associates

14h•Remote

About The Position

We are seeking an experienced Senior Retail Marketing Manager to lead retail marketing strategy and execution for a portfolio of innovative wearable technology products. This role is responsible for developing integrated marketing programs across both first party and third party retail channels that drive customer engagement, product adoption, and measurable business results. The ideal candidate has a proven track record in consumer technology, consumer electronics, wearable technology, luxury retail, or premium consumer brands, with expertise in developing omnichannel retail marketing campaigns that elevate the customer experience and strengthen brand presence. This is a highly cross functional role requiring a strategic marketer who can influence stakeholders, translate business objectives into marketing strategies, and execute programs that deliver measurable impact.

Requirements

5+ years of retail marketing experience managing integrated marketing campaigns for consumer products.
Direct retail marketing experience is required, either client side or agency side supporting retail brands.
Experience within one or more of the following industries: Consumer Technology, Consumer Electronics, Wearable Technology, Luxury Retail, Premium Consumer Brands
Proven experience developing omnichannel retail marketing strategies that deliver measurable business and brand results.
Strong cross functional leadership experience working across Marketing, Sales, Product, Creative, Media, Consumer Insights, and Agency partners.
Experience leveraging consumer insights and campaign analytics to optimize marketing performance.
Excellent communication, project management, and stakeholder management skills.
English (Required)

Nice To Haves

Experience marketing products sold through national retail partners.
Background in brand strategy or integrated marketing.
Experience supporting product launches for consumer products.
Ability to manage multiple initiatives in a fast paced, collaborative environment.

Responsibilities

Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals.
Lead retail marketing programs from strategy through execution, optimization, reporting, and post campaign analysis.
Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best in class retail marketing experiences.
Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness.
Develop compelling retail marketing plans that drive brand awareness, customer engagement, and product consideration.
Identify opportunities to improve the retail customer experience across both owned and partner retail channels.
Present recommendations and performance insights to cross functional stakeholders and leadership.