Senior Retail Marketing Manager
Razer•Irvine, CA
About The Position
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Requirements
- 5+ years of retail or channel marketing experience, including direct ownership of marketing budgets and promotional programs.
- Demonstrated ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts.
- Excellent written and verbal communication skills, including the ability to present to executive audiences.
- Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint).
- Works independently and can prioritize and manage multiple projects concurrently.
- Strong organizational and project-management skills.
- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
Responsibilities
- Develops and implements retail and channel marketing plans that support corporate objectives and grow market share and profitability across products and services.
- Develops and manages channel partner programs, promotions, contracts, and account activities.
- Forecasts, builds, and manages market development and co-op budgets.
- Analyzes sales reports and market trends to identify priority channels and account targets.
- Serves as the liaison between marketing and sales to keep marketing plans and sales activities aligned.
- Tracks the effectiveness of retail marketing programs and informs pricing, promotion, and program decisions to meet sell-through and ROI goals.
- Partners with the internal design team and external agencies to develop promotions and promotional materials that increase sell-through and ROI.
- Leads the preparation and delivery of point-of-purchase, point-of-sale, and merchandising materials to distributors, retailers, and store locations to support in-store promotions.
- Prepares and presents ongoing performance reports to sales, marketing, and executive leadership.
- Other duties as assigned.
Benefits
- Equal Opportunity Employer
- Inclusive, respectful, and fair workplace
- Reasonable accommodations for disability or religious practices
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What This Job Offers
Job Type
Full-time
Career Level
Senior
