About The Position

The Senior Regional Sales Manager leads strategic growth across a region by developing and executing sales plans, building relationships with new and existing customers, expanding market share and brand presence, and supporting the launch and placement of products. The role collaborates with broker partners to improve in-store execution, increase distribution, and secure new item placements that align with consumer trends. It also translates organizational initiatives into actionable regional strategies to achieve sales targets. The role requires a bachelor’s degree and 8 or more years of relevant experience, or an equivalent combination of education and experience, along with at least 2 years of team management, development, or project leadership experience. The position involves travel up to 50% of the time and occasional lifting of up to 25 pounds. Relocation is not available.

Requirements

  • Bachelor’s degree from an accredited four-year college or university and 8+ years of relevant experience, or an equivalent combination of education and experience.
  • 2+ years of demonstrated experience in team management, development, or project leadership.
  • Strong understanding of the Consumer Packaged Goods (CPG) industry and customer-focused, data-driven selling strategies, including IRI, Nielsen, and Perishable Group data.
  • Experience with Costco corporate accounts.
  • Experience evaluating product attributes through product cuttings.
  • Critical-thinking and problem-solving skills to drive sales performance, with strong analytical reasoning and adaptability.
  • Advanced written and verbal communication skills, organizational planning, teamwork, and ability to build respectful, approachable, team-oriented relationships.
  • Proficiency in Apple software and Microsoft Excel, Word, and PowerPoint.
  • Valid driver’s license and willingness to travel up to 50% of the time.

Nice To Haves

  • SAP experience preferred.
  • Experience with retail accounts in the CPG industry preferred.

Responsibilities

  • Lead expansion of product line distribution by managing and mentoring broker partners, providing product training, overseeing regional sales planning and proposal development, and engaging in market activities and meetings.
  • Grow customer relationships and sales by meeting with key decision makers, presenting proposals, providing product samples and demonstrations, and executing regional sales incentives and account-specific marketing initiatives.
  • Execute and tailor strategic sales plans to local and regional market dynamics; support brokers in developing and launching promotions; and use syndicated data and other resources to improve performance and sales growth.
  • Coordinate with integral company functions to meet sales objectives.
  • Promote a positive employee experience through leadership, employee development, and coaching.
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