Senior Public Information Representative

UCSF•San Francisco, CA

4h•Hybrid

About The Position

UC San Francisco (UCSF) Public Affairs seeks a seasoned health and science communicator and collaborative team member to join our team as a Senior Public Information Representative (SPIR) supporting UCSF Benioff Children’s Hospitals (BCH). The SPIR plays a key strategic role in advancing BCH’s reputation and visibility by developing and leading proactive media relations strategies and comprehensive communications campaigns. This individual identifies high-impact storytelling opportunities aligned with institutional priorities and ensures consistent, strategic positioning across earned and owned media channels. The SPIR serves as a trusted advisor to faculty, clinicians, and senior leadership, providing counsel on media engagement, message development, and reputational risk. This includes preparing spokespeople for media interactions and advising on communications approaches for complex or sensitive issues. This role requires a high degree of independence and judgment. The SPIR anticipates emerging issues, evaluates reputational opportunities and risks, and develops proactive communications strategies to address them. The individual collaborates across UCSF Public Affairs, Marketing, Health Communications, and other internal teams to align messaging and maximize impact. The SPIR communicates through a range of formats, including news releases, feature stories, media pitches, talking points, and multimedia content, translating complex medical and scientific information into clear, compelling language for diverse audiences. The Office of Communications actively supports UCSF’s PRIDE Values of Professionalism, Respect, Integrity, Diversity & Excellence. Candidates representing California’s diverse communities are encouraged to apply.

Requirements

Seasoned health and science communicator.
Collaborative team member.
High degree of independence and judgment.

Responsibilities

Developing and leading proactive media relations strategies and comprehensive communications campaigns.
Identifying high-impact storytelling opportunities aligned with institutional priorities.
Ensuring consistent, strategic positioning across earned and owned media channels.
Serving as a trusted advisor to faculty, clinicians, and senior leadership.
Providing counsel on media engagement, message development, and reputational risk.
Preparing spokespeople for media interactions.
Advising on communications approaches for complex or sensitive issues.
Anticipating emerging issues, evaluating reputational opportunities and risks.
Developing proactive communications strategies to address emerging issues.
Collaborating across UCSF Public Affairs, Marketing, Health Communications, and other internal teams to align messaging and maximize impact.
Communicating through a range of formats, including news releases, feature stories, media pitches, talking points, and multimedia content.
Translating complex medical and scientific information into clear, compelling language for diverse audiences.