Public Information Officer

Oakland Housing Authority•Oakland, CA

2d•$164,083 - $190,286•Onsite

About The Position

The Public Information Officer (PIO) is a senior executive position that will be responsible for executing external and internal communications for the agency and for maintaining and enhancing the reputation of the Oakland Housing Authority (OHA) through a wide range of internal and external strategies, initiatives, and tasks. The PIO will develop, implement, and lead communication strategies that facilitate OHA’s efforts to manage the OHA’s reputation and to communicate its mission, policies, activities, and achievements to a constituency that includes OHA employees, clients, media, elected and government officials and the general public. The PIO will work closely with OHA’s leadership team, and alongside OHA staff at all levels to implement comprehensive communications processes, and to complete projects and events within and outside OHA. The PIO will serve as a spokesperson for OHA, under the close direction of the Executive Director, and will be responsible for engaging directly with the media, elected officials, and the public, as well as drafting key messages and talking points for the Executive Director. A successful PIO will develop an understanding of the interests and concerns of diverse groups and develop strategic relationships with these stakeholders. This position will also have oversight of internal communications policies and establishing external communications protocols across departments. This position may require handling sensitive documents and information while ensuring adherence to policies according to local, state, federal and HUD regulations around privacy and data security, and record retention policies. The PIO will be responsible for understanding these policies and sharing public information as appropriate in accordance with applicable laws and policies.

Requirements

A bachelor’s degree from an accredited college or university with a major in public relations, public administration or a related field
A minimum of five (5) years of increasingly responsible experience in the development and implementation of communications strategies
A minimum of three (3) years of senior management experience within the public sector.
Must possess a valid California driver’s license and an insurable driving record.

Nice To Haves

A master’s degree in a related field such as public policy or public administration is desirable but not required.
Experience in the field of affordable housing is highly desirable, with an understanding of OHA policies, programs, and developments, and their significance to the City of Oakland.
Bilingual skills in ASL, Mandarin, Cantonese, Vietnamese and/or Spanish are a plus.

Responsibilities

Effectively communicates and promotes a high level of responsiveness to OHA clients, news media, elected officials, and the general public.
Develops and maintains strong working relationships with local news media and journalists, elected officials, and other public information officers.
Prepares press releases and distributes to the media and general public.
Responds to media and public inquiries for information from OHA stakeholders regarding new developments, controversy and general issues at OHA and shares appropriate information clearly, respectfully, and accurately.
Research data, gathers facts and work with staff to develop timely, accurate and appropriate responses to media inquiries.
Organizes special events such as press conferences, public hearings, and meetings to announce major news and/or provide essential information. Answers on-the-spot questions when possible and proactively provides updates as developments changes.
Identifies newsworthy events and develops and distributes briefings, fact sheets and other official communications to the media and other critical constituencies.
Confidently explains OHA programs, policies, and activities.
Monitors the organization’s reputation using a variety of methods such as through social media feeds, relevant news articles and explores comments on social media posts to evaluate public sentiment.
Adapts ongoing media strategies to OHA’s changing needs with sensitivity to current events and issues outside OHA’s jurisdiction.
Establishes procedures and guidelines for members of the organization to follow when interacting with the media and the public.
Prepares written communications for the organization, including writing speeches and talking points, preparing correspondences and reports on behalf of the Executive Director and other OHA Department Directors.
Provides professional staff support at Board Meetings and other OHA-related events where media representatives are in attendance.
Collaborates with management to establish a vision and strategy for the organization’s public voice.
Ensures that all collateral developed for the organization is aligned with its mission and values.
Identifies communications needs and functions that are not being fulfilled, gaps in services and opportunities to improve communications with stakeholders and the public.
Identifies new communication opportunities and recommends appropriate communication vehicles.
Responsible for the development of press releases, media relations, written materials, website content and communications campaigns.
Independently anticipates the informational needs of key audiences and proactively develops communications to address them.
Establishes and manages lines of communication with appropriate HUD offices.
Keeps senior leadership informed of developments and provides strategic communications analysis and counsel.
Ensures employees are kept informed through various regular communications channels, such as email, social media, and regular newsletters.
Works closely with senior leadership to refine organizational messages and formulate internal responses to new developments and issues as they arise.
Ensures internal communications messages are consistent across all mediums and for different departments of the organization, and that internal communications are aligned with external messages.
Considers feedback from staff and makes appropriate adjustments for continuous improvement.
Identifies new communication opportunities and makes recommendations.
Reviews existing communication strategies and recommends methods to improve employee and labor-related communications.