Public Information Officer 1-2

State of Louisiana • Baton Rouge, LA

7d • Onsite

About The Position

This position will coordinate all digital communications and strategy initiatives associated with the Louisiana Office of Tourism. The incumbent will be responsible for developing and implementing the full digital public relations program with regards to public relations, creating promotional documents, and developing and maintaining the department's social media presence. Travel may be required. This position is located in Baton Rouge, LA. An ideal candidate must possess the following characteristics: Accepting Direction: The ability to be open and willing to follow guidance or instructions. Building and Supporting Teams: The ability to combine one's actions and efforts with others to work toward achieving a common goal. Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.

Requirements

• Three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR Six years of full-time experience in any field; OR A bachelor's degree.
• Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Nice To Haves

• Accepting Direction: The ability to be open and willing to follow guidance or instructions.
• Building and Supporting Teams: The ability to combine one's actions and efforts with others to work toward achieving a common goal.
• Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.

Responsibilities

• Compiles, researches, writes, and distributes public Information to the general public and members of the press.
• Identify and track strategies, initiatives, work tasks, and other action items to attain transparency with public relation workflows.
• Collaborate with the Public Information Director in the maintenance and optimization of the Office of Tourism's digital ecosystem, including website and associated portals, social media platforms, and digital Welcome Centers.
• Responsible for designing and implementing robust digital strategies to promote the activities of the Office of Tourism including but not limited to web and social media platforms.
• Integrate planning, training, technology and digital tools into key operations to achieve greater coordination of public relation workflows.
• Meets with management to provide guidance and assistance in the preparation and dissemination of information on specific projects, promotional campaigns, or informational resources to the public.
• Collaborate closely with the Public Information Director to ensure alignment of written, verbal, and digital messaging.
• Additional duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level