Senior Project Manager, Hemophilia Marketing US, Rare Blood Disorders
About The Position
The Senior Product Manager, Patient Marketing - Hemophilia Portfolio will be responsible for the tactical execution of patient and nurse-targeted marketing initiatives across Sanofi's US Hemophilia portfolio (Altuviiio, Eloctate, Alprolix, and Qfitlia). This role focuses on developing and managing key personal and non-personal branded and unbranded tactics to drive patient engagement, treatment adoption, and adherence. Reporting to the Head, Patient Marketing - Hemophilia, this position will lead the execution of patient marketing strategies, content development, and cross-functional collaboration to support the success of the Hemophilia portfolio. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. Sanofi Specialty Care has pioneered the development and delivery of transformative therapies for patients affected by debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. Sanofi's Rare Blood Disorders franchise has a diverse and fast-growing portfolio, including established and launching products in hemophilia and other rare blood disorders. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.
Requirements
- Bachelor's degree required
- Minimum of 3+ years of experience in the biopharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, or project management
- Strong attention to detail and ability to manage multiple priorities simultaneously
Nice To Haves
- MBA
- Knowledge of Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulatory Review Committee process
- Strong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
- Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives, including with Specialty Pharmacy, and Patient Support Services
- Experience supporting account planning execution with cross-functional field teams
- Demonstrated success in data analysis and performance optimization
- Experience working with Medical Affairs, Sales, and Market Access teams
- Hemophilia or rare disease experience
- Patient marketing and patient engagement experience in specialty care
- Experience with Patient Support Services and patient retention programs
- Experience with patient advocacy partnerships
- Knowledge of nurse education strategies in chronic disease management
Responsibilities
- Lead the development and execution of branded and unbranded patient marketing tactics across the Hemophilia portfolio
- Manage content creation, design, approval process, training, and execution of patient and nurse-targeted collateral
- Develop personalized content for various patient audiences and life stages across Hemophilia A and B
- Lead content planning and editorial calendar development for patient channels
- Ensure all materials meet patient needs, regulatory requirements, and brand messaging guidelines
- Execute lifecycle marketing initiatives focused on life-stage transitions (sports, college, new job) as key engagement moments
- Lead programs to reach non-engaged patients beyond existing chapter and camp engagements
- Execute peer mentorship programs and patient empowerment initiatives
- Lead nurse education programs that enable nurses to better educate and support Hemophilia patients
- Manage PSS coordination on enrollment optimization and retention tactics
- Collaborate with Global Hemophilia marketing team and cross-functional leaders to ensure alignment with US strategy
- Partner closely with field teams to ensure execution of strategy, monitor performance, and uncover opportunities and issues
- Work with Patient Services, Market Access, Sales, Medical, Legal, Regulatory, Business Ops, and agencies to achieve key milestones
- Coordinate with Patient Advocacy organizations on community engagement and patient support programs
- Optimize strategies and tactics based on insights and learnings
- Manage external vendor relationships and budgets to ensure effective execution of strategy and tactical plans
- Track patient engagement metrics and program performance
- Support achievement of revenue, market share, and budget targets
Benefits
- high-quality healthcare
- prevention and wellness programs
- at least 14 weeks’ gender-neutral parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
