Associate Director, Franchise Marketing – Hemophilia

Sanofi•Cambridge, MA

6d•Onsite

About The Position

The Associate Director, Franchise Marketing – Hemophilia plays a central role in driving alignment and focus across Sanofi's U.S. Hemophilia franchise, encompassing Altuviiio, Alprolix, Qfitlia, and Eloctate. This role is responsible for connecting the HCP and Patient teams around shared brand strategies, ensuring portfolio prioritization is clearly understood and consistently reflected in how both teams operate. This role also owns cross-functional account planning execution and the franchise performance reporting framework. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Requirements

Bachelor's Degree
5+ years of experience in the biopharmaceutical, healthcare, life sciences or biotech industry and/or with marketing experience
Outstanding cross-functional collaboration and stakeholder management skills

Nice To Haves

MBA or science-related graduate degree
Strong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
Demonstrated ability to drive alignment and consolidate efforts across cross-functional teams, including HCP, Patient, Specialty Pharmacy, and field teams
Experience leading organizational change or integration efforts, including training and change management
Outstanding communication, leadership, and project management skills
Strong ability to manage competing priorities and drive focus across a complex organization
Ability to work effectively in a matrix organization with various stakeholders
Direct experience in hemophilia or rare blood disorders marketing
Experience leading account planning execution with cross-functional field teams
Experience leading team integrations, training programs, or organizational change initiatives
Experience working with Medical Affairs, Sales, and Market Access teams
Knowledge of congress and events management

Responsibilities

Drive alignment between the HCP and Patient teams on brand strategies, ensuring both teams are working from a shared understanding of portfolio priorities across Altuviiio, Alprolix, Qfitlia, and Eloctate
Support the consolidation of HCP and Patient team efforts to eliminate duplication, close gaps, and ensure resources are focused on the highest-priority areas of the portfolio
Actively support portfolio prioritization across teams, ensuring day-to-day activities and decisions reflect the franchise's strategic focus
Champion consistent portfolio messaging across both teams, ensuring all customer-facing efforts reinforce the same strategic priorities
Lead the coordination of franchise marketing activities
Establish processes, and communication rhythms that keep the franchise team focused and operating efficiently
Proactively surface and resolve cross-functional priority conflicts, ensuring the franchise's strategic focus is preserved
Lead quarterly priority alignment across functions, ensuring data is gathered, synthesized, and delivered with accuracy and timeliness
Translate performance insights into clear, actionable narratives for senior leadership and cross-functional stakeholders, aligning with I&A
Partner with I&A, SP teams, and other data owners to continuously strengthen reporting infrastructure
Lead cross-functional account planning execution, ensuring field teams are aligned on brand priorities and equipped to execute at the account level
Drive communication and planning sessions between marketing and field teams to ensure seamless execution and consistent brand focus across accounts
Support the tracking of account-level performance metrics and translate insights into actionable direction for cross-functional partners
Ensure account planning initiatives are grounded in influence mapping, customer segmentation, and market adoption data