Senior Program Manager - Retail Engagement - Remote

Greenhouse Agency • Miami, FL

1d • $100,000 - $120,000 • Remote

About The Position

The Senior Program Manager, Retail Sales serves as a senior field leader within assigned territories, responsible for driving sales growth, strategic field execution, and human capital management while playing an elevated role in team capability development, client relationship advancement, and market-level strategic influence. Reporting to the Group Account Director, this role is accountable for enhancing distribution, increasing case volume, driving brand visibility, and building awareness across key channels. The Senior Program Manager collaborates closely with national, regional, and local stakeholders to support the brand’s route-to-market partners and serves as a coaching resource for Program Managers and Client Integration Leads, as well as a strategic point of contact in client-facing conversations. This role operates with a 65/35 split: 65% focused on Human Capital Management, market planning, CRM reviews, KPI tracking, and performance evaluation; 35% dedicated to In-Field Support, distributor engagement, and strategic client-facing collaboration. The increased field presence reflects the senior nature of this role and its responsibility for shaping market-level strategy in real time. The ideal candidate is an experienced field sales leader with deep program knowledge, strong coaching instincts, and the credibility and communication skills to develop talent, influence distributor and client stakeholders, and drive measurable growth through local market intelligence and consumer passions.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field required.
• 9+ years of experience in field sales with budget accountability, ideally in the beverage or CPG sector; demonstrated experience managing, coaching, and upskilling teams required.
• Strong team management, coaching, analytical, and critical thinking skills with a track record of driving measurable sales, distribution growth, and team capability development.
• Excellent interpersonal, communication, and presentation skills with the ability to influence multiple stakeholders, develop team members’ capabilities, and engage confidently in strategic client-facing conversations.
• Proficiency in Microsoft Office programs, CRM systems (e.g., Repsly), and social media tools; strong organization, multitasking, and field reporting abilities.
• Willingness to work flexible hours including weekends; ability to travel up to 35% across assigned territories reflecting the elevated in-field component of this senior role; valid driver’s license and clean driving record required.
• Strong problem-solving and organizational skills; comfortable managing multiple priorities independently and with cross-functional teams, with the seniority to drive decisions and alignment without close oversight.
• Entrepreneurial mindset with the ability to think creatively and innovatively about improving field programs and team performance, supported by a professional and strategically accountable approach to all work.

Responsibilities

• Lead hiring, onboarding, training, KPI goal setting, budget planning, and performance oversight across field teams and assigned territories, setting a high standard for execution quality and team accountability.
• Track performance and conduct regular evaluations to ensure field teams are aligned with retail strategies, client commitments, and current program trends; create and adjust KPIs on a quarterly basis in collaboration with the Group Account Director.
• Serve as a senior development resource and coaching partner for Program Managers and Client Integration Leads, supporting their skill growth, strengthening their program strategy understanding, and building their capacity to execute and communicate with greater independence.
• Ensure compliance with Green House and client standards across all third-party contracts, and oversee communication so brand priorities are consistent and well-represented across all field teams and stakeholders.
• Identify opportunities to enhance field sales programs, ensuring execution reflects regional and local market opportunities, consumer passions, and long-term brand preference objectives that drive per capita consumption and velocity growth.
• Continuously evaluate human capital needs and recommend strategic adjustments based on ongoing performance tracking, local market intelligence, and program results, with a forward view toward team scalability and capability growth.
• Develop and execute retail strategies that align with program goals, client commitments, and route-to-market priorities, while contributing strategic perspective to client planning conversations and quarterly business reviews.
• Develop and share channel-specific reports on a weekly, monthly, and quarterly basis, reviewing program results and recommending improvements to drive distribution growth, brand visibility, and measurable commercial impact.
• Communicate performance, KPI tracking, and team development updates to internal stakeholders on a regular cadence, conducting monthly reviews against human capital performance and training progress.
• Work closely with the Green House Finance team to develop and monitor all human capital program budgets, providing periodic budget reviews to ensure resource alignment with team goals, hiring costs, and in-field priorities.
• Ensure field teams are actively utilizing reporting tools such as Repsly to track activities and provide weekly and monthly recaps that surface actionable insights for internal leadership and client stakeholders.
• Support financial tracking related to field operations, ensuring alignment of resources with in-field priorities and proactively flagging budget variances, resourcing gaps, or scope changes to leadership.
• Provide substantial on-ground presence and support to Field Sales teams, meeting regularly with key distributor, wholesaler, and bottler stakeholders to ensure program alignment, brand representation, and momentum behind new initiatives.
• Lead regular field reviews discussing on-ground execution, program success metrics, and stakeholder feedback; leverage in-market observations to adjust KPIs, field strategies, and team direction in real time.
• Serve as a credible strategic presence in client-facing field conversations, representing Green House with confidence and contributing market-level insights that strengthen client trust and partnership.
• Ensure all field activities comply with state and local laws, client directives, and Green House standards; share field intelligence with internal leadership to drive responsiveness and continuous improvement across markets.
• Collaborate with national, regional, and local stakeholders to support route-to-market partners, ensuring program updates are communicated clearly and brand representation remains consistent across all channels.
• Share field insights and program intelligence with internal leadership to drive responsiveness to market conditions and alignment of best practices across the program portfolio.
• Demonstrate Green House standards of communication, managing the flow of information across field teams, vendors, third parties, clients, and bottler partners with professionalism and strategic clarity.
• Work autonomously and with cross-functional teams to meet consensus goals, delivering against company and client needs with accountability, strategic thinking, and an entrepreneurial spirit.
• Champion Green House culture, values, and performance standards across field teams, distributor partners, clients, and all program stakeholders.
• Maintain a professional and credible presence across all interactions, representing Green House and its clients with care, confidence, and consistency in every market engagement.
• Independently plan and implement company procedures, bringing innovative and non-traditional thinking to improve program outcomes, field team effectiveness, and client results.

Benefits

• Bonus Opportunity: 10% annually
• Car Allowance: $125/bi-montlhy
• Communication Allowance: $75/ bi-monthly
• Wellness Benefit: $50/month
• Innovative Work Environment & Culture
• Growth Opportunity
• Unlimited Paid Time Off
• Health & Wellness – Comprehensive health insurance, including medical, dental, and vision.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior