CRM Program Marketing Manager, Engagement (Remote)

Experian • Costa Mesa, CA

2d • $80,237 - $139,077 • Remote

About The Position

The CRM Program Manager will lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space. This role will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences.

Requirements

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
• Experience delivering communication programs at an enterprise scale.
• Experience measuring campaign performance and using results to guide campaign decisions.
• Experience working with cross-functional teams such as product, marketing, and analytics.
• Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
• Proficiency with Microsoft Office tools.
• Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

• Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
• Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
• Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
• Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.
• Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
• Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
• Support multi-channel communication programs that align business goals with customer needs.

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level