CRM Marketing Manager (FTC)

DEPT®•Toronto, ON

5d•CA$90,000 - CA$110,000•Hybrid

About The Position

The CRM Marketing Manager is responsible for leading the email and SMS marketing channel, requiring an autonomous self-starter who makes data-driven decisions and drives measurable business results. The ideal candidate will be an experienced CRM professional who demonstrates the ability to manage comprehensive email and SMS marketing programs with exceptional attention to detail and the capability to deliver clear, compelling messages that drive customer engagement and revenue growth. This role will define and champion highly personalized content experiences for known customers while driving a customer-first mindset. The successful candidate will work collaboratively with internal stakeholders and external partners to meet broader business objectives while maintaining operational excellence in a fast-paced retail commerce environment.

Requirements

6+ years of demonstrated experience in CRM/email/SMS marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing
Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives
Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
Strong analytical mindset with passion for data-driven decision making and performance optimization
Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles
Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences
Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously
Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization
Understanding of retail merchandising cycles and promotional calendar management

Nice To Haves

Degree in relevant field a plus.

Responsibilities

Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, key markets, and cross-functional business initiatives.
Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth.
Manage high-volume daily campaign delivery, ensuring flawless execution and optimal deliverability across all customer segments.
Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that reflect company values and strengthen customer affinity.
Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale.
Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies.
Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send-time testing.
Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth.
Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting.
Work in close partnership with CRM Operations teams to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule.
Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars.
Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints.
Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM leadership, business stakeholders, and cross-functional partners.
Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights.

Benefits

A flexible hybrid working policy to enjoy the best of both worlds.
Early Finish Fridays, kickstart your weekend early with alternating early-finish Fridays.
15 days paid holiday annually, increasing with length of service (plus Public Holidays).
Birthday Leave, a paid day-off each year.
Access to dedicated mental health resources including enhanced sick pay scheme, employee assistance programme and trained Mental Health First Aiders.
Dept Allowance, a dedicated company contribution to spend on either your professional development or personal wellbeing.
Refreshments are provided in the office all week.
Enhanced family friendly policies to support parents.
Learning and Development, continuous growth opportunities through internal training, and "inspirational talks” guest speakers.
Buddy Program, you will be paired with a ‘Buddy’ to help you navigate your first weeks’ at DEPT®.
A Certified BCorp Agency and is multi-award winning “Agency of the Year”.
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
Global DEPT® Cares Month, an annual initiative where our teams donate their professional skills and time to support local charities and pr-bono projects.